D2C Revenue Growth Head -CTC upto 60 LPA Full Time NEW

You’ll set the Annual Operating Plan, run our weekly business reviews, build the performance

and retention engines. You’ll lead a team across performance marketing, creative development

site/CRO, and lifecycle – and you’ll know exactly where every rupee of contribution margin is

coming from.

What You’ll Own

Website P&L & Annual Operating Plan

• End-to-end ownership of net revenue, contribution margin (CM2/CM3),

and category-mix targets.

• Build and defend the AOP – monthly and quarterly revenue, new-customer and repeat

targets, channel mix, marketing budgets and CAC guardrails.

• Run weekly business reviews – set the cadence, own the analytics, present to founders

and the board.

• Pricing, promo calendar and discount architecture across launches, Lil’ Sale events, and

seasonal moments – without eroding premium positioning.

Performance Marketing (Meta + Google)

• Lead Meta, Google and YouTube paid acquisition – set strategy, manage the agency

and in-house creative mix, own MER, blended CAC and first-order economics.

Build a creative testing system that compounds – partner with the brand and design team

on volume, quality and velocity of creative output.

• Scale paid spend with a clear, auditable path from CAC → LTV – and the discipline to

pull back before a brand becomes a discount.

• Own incrementality testing and the always-on vs. campaign mix as we move into Bottles,

Bags and beyond.

Website & CRO (Shopify)

• Own the Shopify storefront – homepage, collection pages, PDPs, cart and checkout – as

a single, evolving product.

• Drive conversion rate, AOV and units-per-order through a structured A/B testing

roadmap. Target: AOV ₹2,500-3,000 as the bottle and bag ecosystems scale.

• Lead merchandising and collection-page ranking – particularly for new launches, hero

bundles (“Complete the Kit”, “Build Your Kit”) and seasonal moments.

• Partner with tech/dev on site speed, app stack, and ecosystem builds (bundles, gifting,

age/character navigation).

Retention, CRM & Lifecycle

• Own repeat rate, returning-customer revenue share and 12-month LTV.

• Build the lifecycle engine across email, WhatsApp and SMS – segmentation,

automations, broadcast calendar, and the loyalty layer.

• Convert one-time bento buyers into ecosystem buyers (bottle + bag + plate + DIY).

Today 21% of orders contain three products – your job is to take that meaningfully

higher.

• Set up the data, insights and personalisation stack that powers segmentation and churn

signals.