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Company Description
CredFlow AI is revolutionizing healthcare operations by providing an intelligent co-pilot that automates credentialing, payer enrollment, and provider data management. Our agentic platform replaces manual, error-prone workflows with end-to-end automation, ensuring continuous accuracy in provider directories and safeguarding network integrity. By eliminating friction in provider-payer data operations, we enable healthcare teams to focus on delivering exceptional care instead of managing paperwork. Our solutions are trusted by hospitals, payers, and providers to reduce compliance risks, streamline onboarding, and maintain accuracy in critical healthcare operations.
About the Role
We are looking for a results-driven Demand Generation Specialist to drive pipeline growth in the US market through strategic, long-term B2B marketing initiatives. This role focuses on building brand awareness, nurturing prospects, and generating high-quality leads that convert into revenue.
Key Responsibilities
* Develop and execute end-to-end demand generation strategies targeting the US market
* Plan and manage multi-channel campaigns (email, LinkedIn)
* Collaborate with sales teams to align on lead quality, targeting, and pipeline goals
* Build and optimize lead nurturing workflows and marketing funnels
* Track, analyze, and report campaign performance using CRM and marketing automation tools
* Run A/B tests to optimize conversion rates across campaigns
* Manage lead scoring, segmentation, and database hygiene
* Stay updated with US B2B marketing trends, buyer behavior, and best practices
Requirements
* 2+ years of experience in Demand Generation / Growth Marketing / B2B Marketing
* Strong understanding of US market dynamics and B2B buyer journey
* Hands-on experience with tools like HubSpot, Marketo, Salesforce, or similar CRM/automation platforms.
* Strong analytical mindset with experience in campaign tracking and reporting
* Excellent communication and collaboration skills
Good to Have
* Experience working with US-based clients or teams
* Exposure to SaaS, Tech, or Startup environments
* Knowledge of SEO, content marketing, and outbound marketing strategies
What We Offer
* Opportunity to work on global (US) markets
* High ownership and fast-growth environment
* Collaborative and innovation-driven culture