Deputy National Lead – Digital Platforms Full Time

Job Purpose

BFL has Financial App & web platform encompassing all its Products and Services. The Objective of the team is to deliver new modules/journeys/features on digital platform post benchmarking digital platforms like Amazon and other financial platforms for industry best practices. The team would closely coordinate and work with multiple stake holders- Business COEs, Wallet Sales team, Service, Operations and Collections functions, Marketing and IT to ensure a seamless and successful delivery. Team will also work closely to monitor app engagement and retention. Role also includes working and delivering SMT and Executive Presentations.

Duties And Responsibilities

Responsibilities include following

•   Project Planning & Reporting
• Manage Project requirements for building capabilities on App/Web
• Act as a liaison between business and technology groups to facilitate communication both ways
• Create Business User Stories, Undertake Gap Analysis and prepare Approach
• Handling complex ideas and break them down into concise and effective requirements
• Interacting with product development teams / technical teams and articulating the requirements into modules of the Mobile App.
• Generate ideas for project improvement and brainstorm impact with counterparts in Functions and COEs and gauge feasibility with IT team
• Add strategic value to processes through competition mapping and best practices adoption.
• Scout the technology landscape to ensure adoption of emerging solutions and maintain innovative edge
• Participate in presentation with project priorities, timelines, quarterly plans, etc. to Vertical Head for sign-off
• Prepare overall project plan for execution of projects and prioritize projects based on those with large impact or horizontal level impact
• Prepare monthly updates and reports on project status and progress to be shared with Project Head and other Vertical Heads, seek inputs on course correction
•  Project lifecycle management
• Understand change requirements and evaluate to take decision on selection of projects based on impact and extent of change
• Scoping of the project along with the relevant stakeholder for critical projects
• Conducting discussions with IT, on major projects on issues related to deviations on delivery and timelines, and work on the revisions
• For all projects in post-production, guide sustenance monitoring to ensure appropriate approach is adopted, to better understand pilot response/ feedback and ensure smooth and stable pan-India execution
• Provide functional and technical support in resolving Production issues and Customer pain points.
• External practices / research may be followed operational processes and application in module specific scenario

Review customer feedback for marketplace, updating processes or functionalities as needed.

• Monitor, analyze and report on marketplace metrics and performance.
• Monitoring promotional activities across all marketplaces
• Work with business teams to develop strategies to increase sales, reduce costs and drive conversion rate upwards.
•  Project Review & Stakeholder management
• Prepare the project plans, for all projects, and provide inputs on enhancing effectiveness and efficiencies and deliver within timelines
• Review achievement of project milestones, adherence to timelines, etc.; Resolve issues, roadblocks and escalations to ensure delivery as per desired objectives|
• Engage with business stakeholders/ Verticals to provide status update on projects (for business/ Verticals initiated projects) and to update on delays / issues / deviations and agree on revision of timelines/ scope of project
•  Production Support
• Use Production management tools for daily monitoring and pro-active issue identification

Clever Tap

KPI Portal

User Experior

Google Console

• Define Clever Tap events & raise requirement with IT team for delivery
• Create CT Funnels and track on daily basis for pro-active issue identification
• Define KPIs & raise requirement with IT team for delivery
• Track KPIs for anomalies on daily basis for pro-active issue identification
• Reporting of all identified issues and resolution timeline follow-up & closure.
• Classification of issues on criticality (H/M/L) Identification and reporting of all enhancements/Change request & resolution timeline
• Benchmarking with industry to understand their app metrics and best practices.
• Engaging with cross functional teams to create synergies and thereby, executing planned campaigns.

Key Decisions / Dimensions

•  Closure of flows and Journeys with all stakeholder’s basis feasibility and prioritization
•  Change request Management
•  Feature Management and prioritization
•  Go-No Go decision basis module readiness

Major Challenges

•  Consensus building between all stakeholders
•  Ensuring smooth SDLC
•  Understanding Technical limitations and modifying Product basis it.
•  Timeline Management

Required Qualifications And Experience

•  Total Years & Experience

5 – 7 Years of Experience

•   Required Qualifications & Experience
• MBA/Post Graduate Degree
• 5 – 7 years’ experience in Managing and building key horizontal enablers on App & Web
• Understanding of key horizontal enablers on App & Web
• Visualize the design from a customer point of view to enable a self-service architecture encompassing all service modules
• Exposure to building and managing key horizontal enablers on App & Web
• Grounds up work in building and delivering Digital Platform
• Technology orientation and attitude to challenge status-quo.
• High degree of passion and self-belief.
• Collaborative work style to engage with peers & colleagues in other functions across the company.
• Exceptionally high motivational levels and a self-starter.
• Should possess the below skill sets:
• Relationship Management skills
• Excellent Communication & Interpersonal Skills
• Negotiation Skills & influencing skills
• Analytical & Problem-Solving skills