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Design Officer – Founding Team (Equity-Based) Kefilo About Kefilo
Kefilo is building a human transformation ecosystem focused on functional nutrition, preventive wellness, gut health, lifestyle redesign, accountability systems, mental wellness, and sustainable human performance.
We are not building a conventional food delivery company, cloud kitchen, or healthy meal brand.
Our vision is to create scalable wellness systems that improve health outcomes, nutrition behavior, human performance, and long-term lifestyle transformation.
Design at Kefilo is not limited to graphics or social media creatives.
Design influences how people experience our brand, products, packaging, content, technology, communication, and transformation journey.
Because of this, design is a strategic function within the long-term Kefilo ecosystem.
Position
Role: Design Officer
Location: Remote
Type: Equity-Based Founding Team Opportunity
Experience: 2+ Years Preferred
About The Opportunity
This is not a conventional graphic design role.
We are looking for a versatile designer who can help shape the visual identity and user experience of Kefilo across multiple touchpoints.
You will work closely with founders, marketing teams, nutrition experts, product teams, and technology teams to create a consistent and premium design language across the ecosystem.
This role is ideal for someone who enjoys solving problems through design and wants to build a wellness brand from the ground up.
Key Responsibilities 1. Brand Identity & Visual Systems
- Develop and maintain Kefilo’s visual identity
- Create branding assets, guidelines, and communication materials
- Ensure consistency across digital and offline touchpoints
- Support long-term brand-building initiatives
- Marketing & Content Design
- Design social media creatives, presentations, campaigns, and marketing materials
- Create visual assets for wellness education and awareness initiatives
- Support content, influencer, and community-building activities
- Develop creative concepts that improve engagement and communication
- Product, Packaging & Experience Design
- Contribute to packaging design and product presentation
- Design customer-facing materials and wellness program assets
- Improve user experience across physical and digital touchpoints
- Support future product innovation and launch initiatives
- Creative Innovation & Design Strategy
- Explore emerging design trends and tools
- Contribute to creative direction and brand evolution
- Support photography, video, and multimedia initiatives
- Help build a premium and differentiated wellness brand
What We Are Looking For
- Strong design fundamentals and visual communication skills
- Experience with tools such as Figma, Adobe Creative Suite, Canva, or similar platforms
- Understanding of branding, storytelling, and user experience
- Ability to work across multiple design formats
- Strong creativity combined with practical execution
- Startup-friendly mindset
- Long-term ownership mentality
- Passion for wellness, nutrition, consumer brands, and innovation
Preferred Experience
- Branding and identity design
- Social media and digital marketing creatives
- Packaging design
- UI/UX design
- Motion graphics and video editing (preferred but not mandatory)
- Presentation and communication design
- Startup or consumer brand experience
Areas Where You Can Create Impact
- Brand identity and perception
- Customer experience and engagement
- Product and packaging innovation
- Wellness education and communication
- Digital and physical brand touchpoints
- Community and content ecosystems
- Long-term brand differentiation
Why Join Kefilo?
- Opportunity to become part of the founding team
- Build a wellness brand from the ground level
- High ownership and creative freedom
- Direct interaction with founders and strategic initiatives
- Opportunity to shape the visual future of the company
- Long-term equity upside as the company grows
Selection Process
- Initial Discussion
- Portfolio Review
- Design Assessment
- Short Collaboration Phase
- Equity-Based Onboarding
A Few Questions For You
- What design projects are you most proud of and why?
- Have you worked on branding, packaging, UI/UX, content design, or consumer-facing products before?
- How would you help position Kefilo as a premium wellness and transformation brand through design?
- If you joined Kefilo today, what would be your design priorities during the first 90 days?
- Which design tools and workflows are you most comfortable with?
- Why are you interested in joining an early-stage startup with an equity-based ownership structure?
Please Share
- Resume/CV
- LinkedIn Profile
- Portfolio
- Behance/Dribbble Profile (if available)
- Relevant Design Projects
- Areas of Design Expertise
- Any additional work that reflects your creativity and capabilities
We are not looking for someone to simply create designs.
We are looking for someone who can help build the visual identity, customer experience, and creative future of a wellness ecosystem designed to transform lives.
Skills: design,branding,digital,communication