Digital Advertising Specialist (Global) | Remote Full Time

Salary: INR 1200000-2000000 / year (based on experience)

Expected Notice Period: 7 Days

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: MM EdTech)

(*Note: This is a requirement for one of Uplers’ client – MM EdTech)

What do you need for this opportunity?

Must have skills required:

Google Ads, Looker Studio, Meta Ads Manager, microsoft bing ads, Attention-to-Detail, Digital Advertising, Google Analytics, LinkedIn Ads

MM EdTech is Looking for:

About The Role

The client is looking for an experienced, data-driven digital marketing/advertising specialist responsible for developing and implementing digital advertising strategies for clients. The ideal candidate will have a deep understanding of the customer journey, extensive experience with paid advertising channels and managing large media budgets, and will be confident in developing and implementing strategies and tactics that involve channels targeting users at various stages of their journey. This role collaborates closely with our Project Management and Creative teams and reports directly to the Digital Advertising Manager.

Requirements

• 3+ years experience in a digital advertising role
• Agency experience in paid digital advertising
• Experience working in Google Analytics 4, Looker Studio and other dashboard/reporting tools
• Experience managing multiple paid campaigns simultaneously in Google Ads, Meta Ads Manager, Microsoft Bing Ads, LinkedIn ads and other ad platforms.
• Experience suggesting and adjusting media budgets based on objectives and performance
• Solid understanding of concepts like measurement planning, customer journeys, digital advertising strategies, lead generation
• Data-driven with the ability to interpret data and turn it into understandable, actionable insights
• Proven track record of working with teams in Creative, Design and Development
• Passion for the digital advertising industry and evolving ad platforms, policies and opportunities
• Excellent written and verbal communication skills

Roles

• Digital campaign strategy planner
• Digital campaign implementer
• Digital subject matter expert
• Digital campaign optimizer
• Google Analytics advisor

Key Accountabilities

• Development of paid campaign digital strategies
• Identify target audience segments on paid channels
• Recommend digital media budgets
• Work with Creative and Design teams to craft digital ads
• Work with Analytics team to configure campaign conversion tracking
• Work with Content and Design teams to optimize campaign landing pages
• Setup digital campaigns on all major paid channels including Google Ads, Facebook, Instagram, Microsoft Bing, LinkedIn, and other ad platforms.
• Optimize campaigns on all paid channels to achieve maximum ROI
• Provide marketing/campaign performance reporting using Google Analytics and Looker Studio
• Provide insight and analyze data as a digital subject matter expert.

Competencies

• Detail-oriented: Doesn’t miss details, follows plans, uses checklists
• Organized: Maintains Google Drive folder structure, ad campaign organization, thoughtful utm links and analytics tracking mechanisms
• Collaborative: Ability to work well with other people. No egos, just ideas.
• Strategic: Looks at problems from multiple angles to determine best approach
• Pragmatic: Finds the best way, all things considered
• Communication: Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communications including email.
• Teamwork: Reaches out to peers and cooperates with team to establish an overall collaborative working relationship
• Calm under pressure: Maintains stable performance when under pressure or stress
• Flexibility/adaptability: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. Learns quickly.
• Proactive: Motivated self-starter, doesn’t wait for others, acts without being told what to do
• Assertive: Confident, takes charges
• Work ethic: Possesses a strong willingness to work hard and get the job done.
• Enthusiasm: Exhibits passion and excitement over work. Has a can-do attitude.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don’t hesitate to apply today. We are waiting for you!