Digital Marketing & Communications Lead Full Time NEW

How to Apply

If you are interested in this opportunity, please apply by filling out the application form using the link below:

https://southseasdistilleries.com/admin/job-details/digital-marketing-communications-lead

Kindly complete all the required details in the form. Only applications submitted through this link will be considered. Shortlisted candidates will be contacted for the next steps.

Position : Digital Marketing & Communications Lead

Location : Mumbai

Experience Required : 12 – 18 years

Working Days : Monday – Saturday

Job Type : Full Time

About the Role

We are seeking a mature and accountable Digital Marketing & Communications Lead to take ownership of the company’s digital presence, PR coordination, influencer engagement, and brand communications.

This is a high-trust leadership role requiring strong execution capability, agency management experience, and the ability to independently safeguard and strengthen brand representation across platforms.

1. Digital Strategy & Campaign Execution

• Lead planning and execution of digital marketing initiatives aligned with business objectives
• Ensure campaigns are delivered on time, within scope, and aligned with brand standards
• Monitor campaign performance and recommend course corrections
• Maintain consistency in messaging across digital platforms

2. PR & Media Management

• Lead coordination with PR agencies and communication partners
• Oversee press releases, interviews, brand announcements, and media interactions
• Build and maintain relationships with journalists, writers, and media professionals
• Monitor media coverage and ensure accurate brand representation
• Proactively manage and correct any reputational risks or inaccuracies

3. Influencer & External Partner Management

• Identify, evaluate, and manage influencer collaborations
• Negotiate deliverables, timelines, and performance expectations
• Ensure influencer content aligns with brand positioning
• Track ROI and effectiveness of partnerships

4. Internal & Agency Alignment

• Coordinate between internal design teams and external agencies
• Ensure clarity in briefs, timelines, and accountability
• Drive execution discipline across stakeholders

5. Reporting & Performance Visibility

• Define and track digital KPIs (engagement, reach, conversions, ROI)
• Prepare structured leadership-ready reports
• Provide actionable insights and recommendations

6. Opportunity Identification

• Identify new digital growth opportunities and partnerships
• Stay updated on digital trends and competitive landscape

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 12–18 years of experience in Digital Marketing, Brand Communications, PR, or related domains
• Demonstrated experience managing agencies and influencer ecosystems
• Experience working closely with senior leadership preferred

Key Skills & Competencies

• Strong ownership mindset and execution discipline
• Proven ability to manage PR agencies and digital marketing partners
• Excellent written and verbal English communication skills
• Strong stakeholder and relationship management capability
• Commercial understanding of digital performance metrics
• Ability to handle reputational matters calmly and professionally
• Negotiation skills with agencies and influencers
• Structured reporting and analytical thinking ability
• Ability to operate independently in a leadership-driven environment
• Strong professional presentation and grooming standards

What does Success Look Like

• Campaigns execute smoothly and on time
• Agencies operate with accountability
• Brand representation remains consistent and protected
• Leadership receives clear visibility on performance
• Execution runs independently and efficiently