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Job Title: Digital Marketing Freelancer (SEO & LinkedIn Ads)
Company: Tech Trek Events
Location: Remote
Experience: 2–5 years
About Tech Trek Events
Tech Trek Events is a fast-growing events and experiential marketing company specializing in tech conferences, corporate events, and industry meetups. We aim to create impactful experiences and drive meaningful engagement for our clients.
Role Overview
We are looking for a results-driven Digital Marketing Specialist with expertise in SEO and LinkedIn Ads to drive brand visibility, lead generation, and campaign performance for our events and services.
Key Responsibilities
SEO (Search Engine Optimization)
Develop and execute SEO strategies to improve organic search rankings
Conduct keyword research and competitor analysis
Optimize website content, landing pages, and blog posts
Monitor website performance using tools like Google Analytics and Search Console
Implement on-page and off-page SEO best practices
Track and report SEO performance metrics
LinkedIn Ads & Paid Campaigns
Plan, create, and manage LinkedIn ad campaigns for lead generation
Optimize campaigns for CTR, CPL, and conversions
Conduct audience targeting and A/B testing
Manage budgets and track ROI of campaigns
Generate high-quality leads for events and B2B outreach
Collaborate with design/content teams for ad creatives
Working Hours
Monday to Friday: 1:00 PM – 9:30 PM (4-5 hrs a day)
Alternate Saturdays: 12:00 PM – 4:00 PM
Required Skills & Qualifications
2–5 years of experience in digital marketing
Strong hands-on experience with SEO tools (Ahrefs, SEMrush, Google Analytics)
Proven experience managing LinkedIn Ads campaigns
Understanding of B2B marketing and lead generation strategies
Excellent analytical and reporting skills
Strong communication and coordination abilities