Digital Marketing Manager from D2C Industry Full Time

•     Plan and execute digital marketing campaigns across social media, search, display, email, and marketplace platforms.

•     Manage paid advertising on Meta (Facebook/Instagram), Google Ads, YouTube, and marketplace ad tools (Amazon, Flipkart).

•     Drive performance marketing initiatives focused on ROAS, customer acquisition cost (CAC), and conversion optimization.

•     Manage SEO, content distribution, and organic growth strategies for the website and listings.

•     Run influencer and creator collaborations relevant to handicrafts, GI products, and Indian culture.

•     Track, analyze, and report key digital marketing KPIs — impressions, CTR, conversions, ROAS — and continuously optimize.

Brand & Campaign Management

•     Develop and execute digital marketing calendars aligned with seasonal, festive, and category-specific campaigns.

•     Maintain consistency in brand voice, visual identity, and storytelling across all digital touchpoints.

•     Lead campaign ideation, creative briefing, and execution in coordination with content, design, and sourcing teams.

•     Capture and showcase artisan stories, craft heritage, and product narratives to build emotional brand connect online.

•     Monitor brand sentiment, customer feedback, and PR opportunities across digital channels.

Cross-functional Coordination & Reporting

•     Work closely with sourcing, e-commerce, content, and design teams to align marketing with product and operations priorities.

•     Coordinate with external agencies, vendors, and freelancers for campaign execution and asset development.

•     Manage the digital marketing budget across all channels and ensure cost efficiency.

•     Prepare weekly and monthly marketing performance reports with insights and recommendations.

•     Stay updated on emerging marketing trends, platform changes, and competitor activity.

ELIGIBILITY CRITERIA

Salary Range –          

EDUCATION

6-8 LPA

Bachelor’s in Marketing, Mass Communication, Business, or related field; MBA/PGDM in Marketing preferred.

EXPERIENCE

Minimum 2 years of hands-on experience in digital marketing. Experience with handicrafts, GI products, lifestyle brands, or e-commerce is highly desirable.

Skills Required

•     Hands-on experience with digital marketing platforms — Meta Ads, Google Ads, marketplace ads, SEO, email tools.

•     Strong campaign planning, project management, and execution skills.

•     Analytical mindset with comfort in marketing data, performance metrics, and reporting tools.

•     Creative thinking with ability to translate cultural narratives into compelling digital content.

•     Excellent communication, coordination, and vendor management skills.