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Job Description & Person Specification
Role: Growth Marketer
Location: Bangalore, India
Employment Type: Full-Time
Mode: Onsite
Experience: 4–8 Years
About The Role
The Growth Marketer will play a critical role in accelerating eShipz global growth journey by driving learner acquisition, admissions growth, market expansion, and digital brand visibility across key international markets
This is a high-impact, growth-focused role requiring a strong understanding of Go-To-Market (GTM) strategy, community-led growth, performance marketing, lead generation, drip marketing, inside sales alignment, SEO, content-led growth, and full-funnel optimization. The role demands both strategic thinking and hands-on execution to build scalable growth engines that directly contribute to business growth and enrolments.
The ideal candidate should possess strong analytical and problem-solving capabilities, a data-driven mindset, and prior experience working within the EdTech ecosystem across international markets. A deep understanding of parent decision-making journeys, learner acquisition funnels, community engagement, and high-consideration consumer behavior is essential for success in this role.
Key Responsibilities
- Growth Strategy & Market Expansion
- Develop and execute scalable growth strategies to drive learner acquisition, admissions, and revenue growth across priority international markets.
- Build and optimize GTM plans for new programs, campaigns, geographies, and learner segments.
- Identify high-impact growth opportunities across community, referral, organic, content, partnership, and paid channels.
- Build and drive community-led growth initiatives across parent, learner, and school communities to strengthen brand trust, engagement, referrals, and admissions growth.
- Drive business growth initiatives aligned with organizational objectives and expansion plans.
- Performance Marketing & Demand Generation
- Plan, execute, and optimize high-performing campaigns across Google, Meta, TikTok, YouTube, and other relevant digital platforms.
- Drive lead generation, conversion optimization, and admissions-focused marketing initiatives.
- Monitor and optimize campaign performance metrics including CAC, CPL, ROAS, conversion rates, and lead quality.
- Continuously improve marketing efficiency through experimentation, audience optimization, and A/B testing.
- Drip Marketing, Funnel Optimization & Inside Sales Alignment
- Design and manage drip marketing journeys across CRM, email, WhatsApp, and marketing automation platforms.
- Build personalized communication journeys to improve engagement, lead nurturing, and admissions conversions.
- Work closely with inside sales, admissions, and counselling teams to strengthen funnel movement, lead quality, and conversion effectiveness.
- Develop strategies aligned with parent and learner decision-making journeys.
- Content, SEO & YouTube Growth
- Drive content-led growth initiatives through blogs, landing pages, YouTube, and SEO-focused content strategies.
- Collaborate with content, creative, and academic teams to create engaging and conversion-oriented content for global audiences.
- Improve organic visibility, keyword rankings, website traffic, and audience engagement through SEO best practices.
- Build scalable organic acquisition strategies through YouTube growth and content marketing.
- Analytics, Experimentation & Growth Optimization
- Analyze campaign, funnel, and user behavior data to identify actionable growth opportunities.
- Build dashboards and reports to track growth performance, campaign effectiveness, and business impact.
- Conduct regular experiments and optimization initiatives to improve acquisition, engagement, and conversion metrics.
- Drive data-backed decision-making across marketing and growth initiatives.
Selection Criteria
- Experience
- 4–8 years of experience in Growth Marketing, Performance Marketing, or Digital Marketing roles.
- Mandatory experience driving growth initiatives within the Logistics Industry
- Proven track record of driving user acquisition, admissions growth, and scalable digital growth initiatives.
- Must Have
- Strong understanding of GTM strategy and full-funnel growth marketing.
- Hands-on expertise in Google Ads, Meta Ads, TikTok Marketing, YouTube growth strategies, and marketing automation tools.
- Hands-on experience in community-led growth, engagement-led acquisition, and referral-driven growth initiatives.
- Experience in drip marketing, lead nurturing, and inside sales/admissions alignment.
- Strong knowledge of SEO, content marketing, and performance-driven communication strategies.
- Experience managing parent/learner acquisition funnels and high-consideration buyer journeys.
- Strong analytical mindset with experience in campaign tracking, funnel analysis, and performance optimization.
- Ability to independently drive growth initiatives from strategy through execution and optimization.
- Strong ownership mindset with ability to thrive in a fast-paced, high-growth environment.
- This role requires regular overlap with GCC market working hours, including late-evening collaboration and engagement as per business requirements. So, availability during the required time zones/working hours is a pre-requisite.
- Good to Have
- Experience working with CRM and marketing automation platforms.
- Exposure to learner acquisition and market expansion strategies across GCC, ANZ, East Asia, or Africa.
- Familiarity with EdTech admissions funnels, lifecycle marketing, parent/community engagement models, and referral-led growth initiatives.
- Understanding of branding, storytelling, and digital audience engagement strategies.
Preferred Candidate Profile
- Growth-oriented and highly execution-driven mindset
- Strong business acumen with focus on measurable growth outcomes
- Data-driven decision maker with creative problem-solving capabilities
- Comfortable working in dynamic and evolving environments
- Passion for education, digital learning, and scaling impact-driven products
- Ability to balance strategic thinking with hands-on execution
