Digital Marketing (Outbound) – Freshers can apply Full Time

We are a B2B growth marketing agency looking for someone who wants to get deep into the world of outbound marketing. This role sits at the intersection of digital marketing and outbound, where you’ll be working with data, tools, and campaigns together. If you’ve been exploring digital marketing and want to move into something more strategic and hands-on with real business impact, this is a great entry point.

You’ll own the full outbound workflow for client campaigns, right from identifying the right audience to tracking how the campaigns perform week on week.

What You’ll Do

• Research and define the ideal customer profile for different campaigns based on industry, role, company size, and other relevant signals
• Identify the right outreach channels for each campaign, email, LinkedIn, or multi-channel, depending on where the audience is most reachable
• Source and build prospect lists using tools like Apollo, LinkedIn Sales Navigator, and AI-based data platforms
• Clean, filter, and verify contact data before it goes into any campaign
• Set up and manage outbound campaigns on tools like Smartlead and HeyReach, including sequence steps, messaging logic, and sending schedules
• Look for intent signals and online triggers that indicate a prospect might be more receptive to outreach
• Build basic automations to connect different tools and reduce repetitive manual tasks
• Monitor campaign metrics like open rates, reply rates, and conversions on a regular basis
• Create clear performance reports for clients and internal stakeholders
• Keep up with new trends in outbound, including deliverability best practices, new tools, and platform changes

What We’re Looking For

• Background or strong interest in digital marketing, with a willingness to go deep into outbound specifically
• Some experience in email marketing, data handling, marketing operations, or a related area
• Comfortable with spreadsheets and working with data at scale
• Good written English for reviewing outreach copy and communicating campaign insights
• Self-driven and able to learn new tools quickly without much hand-holding
• Freshers with relevant skills, certifications, or project experience are welcome to apply

Good to Have

• Exposure to tools like Apollo, Smartlead, HeyReach, Clay, or LinkedIn Sales Navigator
• Basic understanding of email deliverability, domain warmup, and cold outreach best practices
• Familiarity with B2B marketing concepts like ICP, lead scoring, or marketing funnels