Digital Marketing/ Performance Marketing Specialist Full Time

Job Title: Manager/ Sr. Manager – Digital Marketing

Company: RazorSign (PracticeLeague Legaltech Pvt. Ltd.)

Location: Baner, Pune

Work Mode: Work from Office

Job Summary:

We are looking for a highly driven and hands-on Manager/ Senior Manager – Digital Marketing (Individual Contributor role) to own and execute our digital marketing initiatives. This role is ideal for someone who combines strategic thinking with strong execution capability and thrives in a fast-paced B2B SaaS environment. You will be responsible for driving demand generation, optimizing performance marketing campaigns, and contributing directly to pipeline growth.

Key Responsibilities:

• Digital Strategy & Execution:

Develop and execute digital marketing strategies aligned with business and revenue goals.

• Demand Generation:

Plan and run end-to-end campaigns across SEO, SEM, paid media, email marketing, and social channels

to generate high-quality leads.

• Performance Marketing:

Independently manage and optimize paid campaigns (Google Ads, LinkedIn, etc.) with a focus on ROI,

CAC, and conversions.

• Hands-on Campaign Management:

Set up, monitor, and continuously improve campaigns—ad creatives, targeting, bidding, and budgets.

• Marketing Automation & Lead Nurturing:

Execute lead nurturing workflows, email campaigns, and automation journeys to improve conversion

rates.

• Analytics & Reporting:

Track, analyze, and report campaign performance using tools like Google Analytics and CRM

dashboards; derive actionable insights.

• Content Collaboration:

Work closely with content/design teams to develop high-impact messaging, landing pages, and

campaign assets.

• Website & Conversion Optimization:

Drive landing page improvements and A/B testing to enhance user experience and conversion rates.

• Market & Competitor Insights:

Stay updated on industry trends, competitor strategies, and new digital channels.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 6–10 years of experience in digital marketing, preferably B2B SaaS.
• Proven hands-on experience in managing and optimizing digital campaigns.
• Strong expertise in performance marketing, SEO/SEM, and marketing automation tools.
• Experience with Google Analytics, Google Ads, LinkedIn Campaign Manager (or similar)
• Strong analytical mindset with a data-driven approach.
• Ability to independently manage multiple campaigns while working collaboratively
• Excellent communication and stakeholder collaboration skills.

Preferred Skills:

• Experience in scaling demand generation for SaaS products.
• Familiarity with CRM tools and sales funnel optimization.
• Exposure to Account-Based Marketing (ABM) is a plus.