Digital Media – Analytics, Tracking & Monitoring Full Time NEW

Job Title: Senior Executive / Assistant Manager – Digital Media Analytics, Tracking & Monitoring

Location: Mumbai

Company: Adfactors PR

About the Role

Adfactors PR is looking for a Digital Media Analytics professional to join its Digital team. The role will be responsible for campaign tracking, performance monitoring, reporting, and analytics across integrated digital campaigns. The ideal candidate should have a strong understanding of digital media metrics, analytics tools, and campaign measurement frameworks, with the ability to convert data into actionable insights for clients and internal stakeholders.

Key Responsibilities

• Track and monitor performance of digital campaigns across platforms such as Google, Meta, LinkedIn, YouTube, and programmatic media.
• Build and maintain dashboards, scorecards, and performance reports for clients and internal teams.
• Implement and validate tracking mechanisms using GA4, Google Tag Manager, pixels, UTM structures, and conversion tracking tools.
• Analyze campaign performance across key metrics including reach, impressions, engagement, CTR, conversions, CPA, CPL, and ROI.
• Generate actionable insights and recommendations to improve campaign effectiveness and media efficiency.
• Conduct regular data audits to ensure reporting accuracy and consistency.
• Support campaign planning teams with audience insights, benchmarking, and performance forecasting.
• Work closely with digital media, social media, content, and account teams to evaluate campaign impact and optimize performance.
• Prepare post-campaign reports, executive summaries, and client presentations.
• Stay updated with evolving digital measurement methodologies, analytics platforms, and industry best practices.

Desired Candidate Profile

• 3-6 years of experience in Digital Analytics, Marketing Analytics, Media Analytics, or Campaign Measurement.
• Strong hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and Microsoft Excel.
• Understanding of paid media platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms.
• Ability to interpret large datasets and present findings in a clear, business-oriented manner.
• Experience in creating client-facing reports and dashboards.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Excellent communication and stakeholder management abilities.

Preferred

• Experience in an agency environment.
• Familiarity with Power BI, Tableau, SQL, or data visualization tools.
• Certifications in Google Analytics, Google Ads, or related digital platforms.

Why Join Adfactors PR?

• Opportunity to work on leading corporate, BFSI, technology, consumer, and public affairs mandates.
• Exposure to integrated communications campaigns across earned, owned, and paid media.
• Collaborative environment with opportunities to work alongside communications, digital, and creative specialists.
• Fast-paced learning and growth opportunities within India’s leading communications consultancy.

Interested candidates may share their updated resume at rehan.dsilva@adfactorspr.com with the subject line: “Application – Digital Media Analytics, Tracking & Monitoring”.