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Summary
We are looking for a Digital Marketing representative will strive to help strengthen our brands’ & accounts’ social presence, customer acquisition and return on advertising spend through paid campaigns. He/she will implement online marketing strategies, response management, social listening through social media accounts in an effort to build a unique social personality for our brands/accounts. The desired candidate must have knowledge of digital marketing and is a team player who can align him/herself to the Brand’s & Agency’s vision.
Responsibilities
Complete ownership of paid social mandate of clients (including but not limited to the following)
- Develop platform-wise digital marketing campaign plan
- Estimate and allocate media budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.
- Own end-to-end responsibilities of media planning, execution, measurement, reporting and optimisation of campaigns with goal to increase engagement, traffic, customer conversions.
- Execute strategies for keyword opportunities, campaign structuring, targeting across search to improve quality score of ads on google and optimize campaign structure.
- Collaborate with creative team to run A/B creative tests, incrementally tests, and spend scaling tests on campaigns online across paid search campaigns; landing pages; social posts.
- Achieve campaigns KPI’s [engagement, reach, clicks, CTR, sales, etc.] using paid marketing channels with allocated campaign budgets. Focus on cost of acquisition and maximising ROAS.
- Tracking efficiencies of the marketing spend across channels including Facebook, Google and marketplace campaigns.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid media initiatives.
Qualifications
- Proficiency across Quick Commerce – Zepto, Blinkit, Instamart, BigBasket, Minutes, Amazon Now
- Proficiency across E Commerce – Amazon & Flipkart
- Proficiency across digital platforms: YouTube, Search, AdWords, GDN, Affiliate, Facebook, Instagram
- Strong understanding of analytics tools such as FB Business, Google AdWords, Facebook Analytics, Google Analytics
- Proficiency in Microsoft Office: Excel, Word, PowerPoint
- Strong communication and analytical skills
- Genuine love for pop-culture and everything Advertising/Marketing
Experience
2-4 years in paid social / performance marketing. Think you’re up for it? Email us your resume at careers@mcsaatchi.co.in
About us
M&C Saatchi February is a part of the worldwide independent agency network M&C Saatchi Group. We are a full-service agency based at New Delhi handling strategy, design, digital, mainline, social and technology mandates of our clients. We are committed to give advertising a new meaning which breaks the boundaries of its traditional function. Our core competency lies in following an integrated communications approach that cuts across touch points, mediums and services, Driven by our philosophy of Brutal Simplicity of Thought with Honesty.