Director of Ecommerce Full Time

Job Summary

The E-commerce Director is responsible for developing and executing the company’s online sales strategy to drive revenue growth, customer acquisition, and digital brand presence. This role oversees all aspects of e-commerce operations, including website management, digital marketing, merchandising, customer experience, analytics, and cross-functional coordination.

Key Responsibilities

Strategic Leadership

• Develop and execute the overall e-commerce strategy aligned with business objectives.
• Identify growth opportunities across digital channels and marketplaces.
• Drive online revenue, profitability, and customer lifetime value.

E-commerce Operations

• Oversee day-to-day management of the e-commerce platform and online storefronts.
• Ensure optimal website performance, user experience, and conversion rates.
• Manage product catalog, pricing, promotions, and inventory coordination.

Digital Marketing & Customer Acquisition

• Collaborate with marketing teams to drive traffic through SEO, SEM, social media, email marketing, and affiliate programs.
• Optimize customer acquisition costs and return on advertising spend (ROAS).
• Lead customer retention and loyalty initiatives.

Merchandising & Customer Experience

• Develop online merchandising strategies to maximize sales and engagement.
• Analyze customer behavior and implement improvements to the digital shopping journey.
• Ensure a seamless omnichannel customer experience.

Analytics & Performance Management

• Monitor KPIs including traffic, conversion rate, average order value (AOV), customer acquisition cost (CAC), and revenue growth.
• Utilize analytics tools to generate insights and support decision-making.
• Prepare performance reports for senior leadership.

Team Leadership

• Lead and mentor e-commerce, digital marketing, merchandising, and analytics teams.
• Establish goals, performance metrics, and development plans.
• Manage external vendors, agencies, and technology partners.

Technology & Innovation

• Evaluate and implement new e-commerce technologies and platforms.
• Partner with IT and product teams on website enhancements and integrations.
• Stay updated on industry trends, emerging technologies, and competitive activity.

Qualifications

• Bachelor’s degree in Business, Marketing, E-commerce, Digital Marketing, or a related field; MBA preferred.
• 8–15+ years of experience in e-commerce, digital commerce, or online retail leadership roles.
• Proven track record of driving significant online revenue growth.
• Experience with major e-commerce platforms such as Shopify, Adobe Commerce, or Salesforce Commerce Cloud.
• Strong understanding of digital marketing, analytics, CRM, and customer journey optimization.
• Excellent leadership, communication, and stakeholder management skills.