Director, Product Management – Firefly Full Time NEW

Location: Noida

About Us

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands— everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.

About Adobe Firefly

Adobe Firefly is the industry’s premier generative AI media model, designed to be safe for commercial use. It is now expanding beyond static imagery into high-fidelity Video and deep ecosystem Extensibility, empowering enterprises to generate on-brand content at scale wherever they work.

The Opportunity

Join Adobe’s boldest investment in generative AI as the Director of Product Management for Firefly Enterprise.

This is a dual-mandate role for a seasoned product leader. You will define the product strategy for two critical growth engines:

Firefly Video: Bringing our innovative Generative Video models to enterprise workflows, enabling marketers and creatives to generate, edit, and localize video assets at scale. Extensibility: Shaping how Firefly integrates into the broader enterprise ecosystem—driving our strategy for Plugins (e.g., Microsoft Copilot, Figma) and APIs that allow businesses to build custom apps on top of our models.

This opportunity is ideal for a leader who thrives at the intersection of media technology (specifically video), platform strategy, and enterprise SaaS.

What You’ll Do

• Strategic Leadership (Video & Extensibility): Define the long-term product vision and strategy for Firefly’s Enterprise Video offerings and our Extensibility platform. You will identify high-value enterprise use cases for generative video and prioritize the APIs/SDKs needed to win the ecosystem war.
• Leadership & Coaching: Lead, mentor, and grow a team of Product Managers, fostering their development into world-class product leaders who can navigate complex technical domains.
• Collaborator Collaboration: Partner closely with Engineering Directors, Compose leaders, and fellow Product Directors in the US and Europe to ensure seamless alignment. You will be the bridge between the “Core Model” teams and the “Enterprise Workflow” teams.
• Ecosystem & Partnership Model: Define the product requirements for key third-party integrations (e.g., Microsoft, Google, Slack) and internal Adobe integrations (Express, Premiere Pro, AEM), ensuring Firefly is “everywhere work happens.”
• Org Impact & Scale: Champion the India product team’s capabilities, working to expand their ownership of critical business lines like Video and Developer Platforms within the global organization.
• Strategic Contribution: Serve as a thought partner influencing the broader Creativity & Productivity strategy, particularly on how multimodal AI (Video + Audio) changes the enterprise content supply chain.

What You’ll Need To Succeed

• 18+ years of professional experience, with at least 12+ years in Product Management leadership roles.
• Video / Media Domain Expertise: Proven experience building products in the video, animation, or multimedia space. You understand the complexities of video workflows (codecs, rendering, timeline editing) and the needs of enterprise video producers.
• Platform & Extensibility Experience: Track record of building API-first products, Developer Platforms, or Ecosystem integrations. You understand how to build products that other developers build upon.
• Enterprise SaaS Success: Proven success building and scaling Enterprise products across global markets, with a deep understanding of security, governance, and brand control requirements.
• Exceptional Leadership: Ability to inspire trust and alignment across senior leaders, engineering, design, and Go-To-Market (GTM) teams. Strong executive presence is a requirement.
• A passion for innovation: A drive to craft the future of work, specifically how Generative AI will transform video production and software interoperability.

Adobe is an equal opportunity employer. We hire dedicated individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.