Divisional Manager/Divisional Head – Brand Full Time NEW

Job Role:

The Brand Manager will be responsible for building and protecting the DishTV brand across India by planning and executing brand campaigns activities.

This role ensures that what DishTV says, how it looks, and how it shows up on-ground is consistent, relevant, and effective across regions, channels, and customer touchpoints.

Key Responsibilities

1. Brand Strategy & Positioning

• Own the DishTV brand positioning and ensure consistency across all communication.
• Translate business goals into clear brand messages for different customer segments and regions.
• Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.

2. Marketing Communication (Marcom)

• Plan and execute integrated marketing campaigns across: Digital, print, outdoor, radio, trade communication
• Work closely with creative agencies, media agencies, and internal teams.
• Develop campaign briefs, approve creatives, and manage timelines.
• Adapt national campaigns into regional and language-specific communication.
• Design and execute: Retail branding, Dealer boards, danglers, standees & local activations, roadshows, society activations
• Coordinate with sales, trade marketing, and regional teams for execution.

3. Campaign Planning & Execution

• Create annual and quarterly brand calendars.
• Manage campaign budgets and ensure ROI discipline.
• Track campaign performance using: Reach & frequency, brand recall, footfall uplift
• Lead / enquiry impact (where applicable)

4. Stakeholder Management

• Act as the single point of contact for branding across teams – Product, Digital marketing, Sales & Trade, Customer experience
• Manage agencies and vendors end-to-end.

Key Deliverables (What success looks like)

• Strong, consistent DishTV brand presence across India
• High-quality campaign execution (on-time, on-brand)
• Effective BTL programs that support sales teams
• Improved brand recall and consideration
• Smooth coordination between brand, sales, and digital teams

Experience

• 10-12 years of experience in: Brand management
• Experience in consumer-facing brands preferred: Telecom, FMCG, Consumer electronics, Media / Entertainment
• Hands-on experience with regional marketing and multi-language campaigns is a must.

Skills & Competencies

• Strong understanding of branding fundamentals
• Excellent communication and briefing skills
• Experience managing creative and media agencies
• Budget management and basic ROI understanding
• Comfortable working in a high-scale, execution-heavy environment