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Key Responsibilities:
E-commerce Management
– Drive online revenue growth across marketplaces and the brand’s D2C website.
– Manage and grow marketplace performance across platforms such as Amazon, Flipkart, Myntra, Blinkit, and other relevant platforms.
– Achieve monthly and annual online sales targets.
– Improve conversion rates, traffic, and Average Order Value (AOV).
– Manage catalog listing, product visibility, and online merchandising.
– Ensure inventory planning and stock availability across platforms.
Digital Marketing & Growth
– Plan and execute digital marketing strategies across paid and organic channels.
– Manage performance marketing campaigns including paid search, social media ads, and marketplace ads.
– Monitor and optimize ROAS, CAC, and digital campaign effectiveness.
– Drive traffic acquisition, customer engagement, and lead generation.
– Oversee SEO, website performance, and digital analytics.
Marketplace & Customer Experience
– Manage relationships with marketplace account managers.
– Track customer ratings, reviews, and marketplace performance metrics.
– Plan and execute online promotions, seasonal campaigns, and product launches.
Preferred Candidate Profile:
– 6-10 years of experience in digital marketing and e-commerce management.
– Prior experience managing marketplace business and D2C e-commerce platforms.
– Strong understanding of performance marketing, digital analytics, and marketplace algorithms.
– Experience in catalog management, online merchandising, and campaign planning.
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Strong analytical, strategic thinking, and stakeholder management skills.