Log In
Sign Up
Company Description
Rooted Actives is India’s pioneering plant-based wellness brand, based in Gurugram, specializing in pure and effective nutraceutical products. As the first Indian brand to introduce medicinal mushroom supplements, we are committed to delivering nature’s best with no fillers or shortcuts. Our product range includes premium medicinal mushroom extracts, superfood blends, brain and cognitive health, immunity boosters, and performance nutrition, all crafted with USDA Organic certified ingredients and third-party tested for quality and safety. Guided by traditional plant wisdom and modern nutritional science, we empower individuals to perform better, feel stronger, and live healthier daily. Proudly Indian, Rooted Actives is FSSAI compliant and dedicated to transparent wellness solutions.
Role Description
* Develop and execute comprehensive e-commerce and q-commerce strategies to drive sales growth and market penetration across multiple platforms
* Manage and optimize product listings, inventory, pricing, and promotional campaigns on major e-commerce platforms (Amazon, Flipkart, Meesho, etc.) and q-commerce apps (Blinkit, Zepto, Instamart, etc.)
* Monitor key performance indicators (KPIs) including conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and average order value (AOV)
* Collaborate with marketing teams to develop targeted campaigns, seasonal promotions, and flash sales that drive traffic and conversions
* Build and maintain relationships with platform managers, account executives, and logistics partners to ensure smooth operations and preferential placement
* Conduct competitive analysis and market research to identify trends, opportunities, and threats in the e-commerce and q-commerce space
* Manage advertising budgets and optimize paid campaigns across platforms to maximize ROI
* Oversee vendor relationships, negotiate terms, and ensure timely fulfillment and quality control
* Analyze sales data and customer behavior to provide insights and recommendations for continuous improvement
* Lead cross-functional teams including product, operations, customer service, and logistics to achieve sales targets
* Create detailed reports and dashboards for stakeholders and senior management
* Stay updated on platform algorithm changes, policy updates, and industry best practices
Qualifications
* Bachelor’s degree in Business Administration, Commerce, Marketing, or related field (or equivalent professional experience)
* 1-4 years of experience in e-commerce management, operations, or business development
* Proven track record of driving sales growth on e-commerce platforms (Amazon, Flipkart, Myntra, etc.)
* Experience managing q-commerce operations or understanding of the quick-commerce business model is highly desirable
* Strong proficiency with e-commerce tools and platforms (Shopify, WooCommerce, platform dashboards)
* Excellent analytical skills with proficiency in Excel, Google Analytics, and data visualization tools
* Knowledge of digital marketing, advertising strategies, and SEO/SEM
* Strong negotiation and vendor management skills
* Outstanding organizational skills and ability to manage multiple projects simultaneously
* Excellent written and verbal communication skills in English and regional languages (if applicable)
- * Results-oriented mindset with a focus on meeting and exceeding targets
