Executive – Influencer Marketer Full Time NEW

ROLE OVERVIEW

We are looking for two enthusiastic Influencer Sourcing Executives to identify, engage, and manage relationships with content creators and influencers who align with the Earthy Origins brand. This role sits at the intersection of brand building, digital marketing, and relationship management. You will be instrumental in growing our creator network and driving authentic, high-quality content across Instagram, YouTube, and other relevant platforms.

KEY RESPONSIBILITIES

Influencer Discovery & Outreach

• Research and identify relevant influencers across Instagram, YouTube, and emerging platforms — spanning food, health, wellness, parenting, and organic lifestyle niches.
• Build and maintain a structured database of micro, nano, and macro influencers categorised by niche, audience size, engagement rate, and regional fit.
• Initiate outreach via DM, email, and phone; pitch Earthy Origins partnerships in a compelling, brand-aligned manner.

Campaign Coordination

• Brief influencers on campaign objectives, product messaging, content guidelines, and timelines.
• Coordinate sample dispatches, product briefings, and content approvals in coordination with the marketing team.
• Track content go-live, monitor performance metrics (reach, engagement, saves, link clicks), and report outcomes.

Relationship Management

• Build long-term relationships with brand-aligned creators; develop a warm network of advocates for Earthy Origins.
• Negotiate collaboration terms (barter, paid, affiliate) within approved budgets.
• Maintain ongoing communication to keep the creator community engaged and inspired about the brand.

Content & Brand Alignment

• Ensure all influencer content reflects Earthy Origins’ brand voice: honest, grounded, organic, and aspirational.
• Review content drafts and provide constructive feedback before publishing.
• Stay current on trends in food content, organic living, and influencer marketing best practices.

Reporting & Analytics

• Maintain weekly trackers on outreach, onboarding, live campaigns, and performance metrics.
• Prepare monthly summaries of influencer marketing ROI for management review.

Experience

• 0–3 years of experience in influencer marketing, social media management, brand partnerships, or PR.
• Freshers with strong personal social media presence or demonstrated interest in creator economy are encouraged to apply.

Must-Have Skills

• Deep familiarity with Instagram, YouTube, and emerging platforms as a user and marketer.
• Excellent written and verbal communication skills in English and Tamil.
• Strong interpersonal skills — ability to build rapport quickly with creators and collaborators.
• Highly organised with attention to detail; comfortable managing multiple campaigns simultaneously.
• Proficiency in MS Excel / Google Sheets for tracking and reporting.

Good to Have

• Prior experience working with FMCG, food, wellness, or D2C brands.
• Existing network of food/lifestyle influencers in Tamil Nadu or nationally.
• Familiarity with influencer platforms such as Qoruz, Winkl, or similar tools.
• Basic understanding of content performance metrics (CPE, CPV, EMV).