Facebook AD Specialist Full Time NEW

Role Description This is a full-time, on-site Facebook Ad Specialist role based in Mumbai. The Facebook Ad Specialist will manage end-to-end Facebook advertising campaigns, including planning, audience targeting, ad creation, bidding, and budget allocation to achieve performance and branding goals. Responsibilities include developing and testing ad creatives and copy, setting up and optimizing campaigns, and monitoring performance metrics such as CTR, CPC, ROAS, and conversions. The role will involve conducting A/B tests, analyzing campaign data, preparing performance reports, and recommending improvements based on insights. The specialist will collaborate with marketing, creative, and product teams to align campaigns with overall marketing strategies and product launches, while staying current with platform updates and best practices.

Qualifications

• Proficiency in Facebook Ads, including campaign setup, audience targeting, bid strategies, and pixel implementation.
• Strong analytical skills with experience using analytics tools (e.g., Facebook Analytics, Google Analytics) to track and optimize campaign performance.
• Experience creating and refining ad creatives and copy, with an understanding of visual best practices and persuasive messaging for social media.
• Knowledge of digital marketing fundamentals, including paid social strategy, remarketing, funnel building, and basic conversion rate optimization.
• Ability to manage budgets, forecast campaign outcomes, and report on key performance indicators to stakeholders.
• Excellent written and verbal communication skills, with the ability to present data-driven insights clearly and concisely.
• Strong organizational and time-management skills, with the ability to handle multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Prior experience in performance marketing or paid social roles, preferably within consumer electronics, technology, or e-commerce, is an advantage.
• Willingness to work on-site in Mumbai and collaborate closely with cross-functional teams.