GENERAL MANAGER- ECOMMERCE Full Time

About the Role

We are seeking an experienced and results-oriented Head of E-Commerce to lead and scale our digital business across Marketplace and Direct-to-Consumer (D2C) channels. This role will be responsible for driving revenue growth, profitability, operational excellence, and strategic expansion initiatives while managing a team of approximately 25 professionals.

The ideal candidate will have extensive experience in e-commerce leadership, strong commercial acumen, expertise in marketplace management, D2C operations, financial planning, business development, and end-to-end P&L ownership

Key Responsibilities

Strategic Leadership

• Define and execute the overall e-commerce strategy aligned with business objectives.
• Drive sustainable revenue growth, profitability, and market share across all online channels.
• Develop annual business plans, budgets, forecasts, and growth roadmaps.
• Identify new business opportunities, categories, channels, and strategic partnerships to accelerate growth.

Marketplace Business Management

• Lead and scale marketplace business across key e-commerce platforms.
• Drive sales growth through assortment planning, pricing strategies, promotions, advertising, and content optimization.
• Build and manage strong relationships with marketplace partners and account management teams.
• Negotiate commercial terms, joint business plans, and growth initiatives.

Direct-to-Consumer (D2C) Business

• Own and drive D2C business performance, including website sales, customer acquisition, retention, and conversion optimization.
• Lead digital marketing initiatives across performance marketing, SEO, CRM, social commerce, affiliate marketing, and customer engagement.
• Improve customer experience, website performance, merchandising, and conversion rates through data-driven insights.

P&L Ownership

• Own the complete e-commerce P&L, including revenue, gross margins, operating expenses, and profitability.
• Lead budgeting, forecasting, financial planning, and business reviews.
• Monitor key business and financial metrics to ensure achievement of revenue and profit targets.
• Drive efficient resource allocation and investment decisions to maximize returns.

Finance & Operations Management

• Partner closely with Finance, Supply Chain, Technology, and Operations teams to ensure seamless execution.
• Oversee inventory planning, demand forecasting, fulfillment, logistics, and customer service performance.
• Drive operational efficiency, cost optimization, and process improvements.
• Ensure compliance with financial controls, governance policies, and operational standards.

Team Leadership

• Lead, mentor, and develop a high-performing team of approximately 25 professionals across e-commerce, marketplace, marketing, operations, and analytics functions.
• Establish clear goals, KPIs, and performance management frameworks.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Partnerships & Business Expansion

• Build and maintain strong relationships with channel partners, agencies, vendors, technology partners, and key stakeholders.
• Identify and evaluate new business opportunities, partnerships, and revenue streams.
• Lead strategic initiatives that support business expansion and long-term growth.

Analytics & Performance Management

• Monitor and analyze business performance through dashboards, reports, and key metrics.
• Utilize customer insights and market data to optimize sales, profitability, and customer acquisition.
• Present business reviews, growth strategies, and performance updates to senior leadership.