General Manager Marketing Full Time

Greetings from Envecon Group!

We have a career opportunity for the role of General Manager – Marketing

Envecon Group is a global leader in enterprise software solutions, with a proven track record of 300+ successful projects across 50+ countries. As a CMMI Level 3 certified organization (progressing toward Level 5), we deliver excellence through our two core business lines:

• Services Business: IFS ERP, Maximo consulting, implementation, and global support

• Product Business:

➢ Logstarcloud.io ( end to end marine/land transport and logistics solution)

➢ Enabill.io (Contract Management and Billing solution for Transport and Logistics)

➢ Centraa.io (Enterprise Asset Management solution for Ports and Terminals.)

With delivery centers in Mumbai, Bangalore, and Noida, and global sales offices spanning APAC, EMEA, Europe, LATAM, Iberia, Africa, and the Americas, we enable digital transformation across industries with innovation, precision, and on time execution. Learn more at www.envecon.com

Please find below the brief Job Description –

Core Expertise

• We are looking for a seasoned International Marketing Leader to drive the launch and rapid scale-up of our SaaS product suite (Logstar, Enabill, Centra) across Transport & Logistics sector globally.

• This role will own end-to-end international marketing strategy, aggressive demand generation, and revenue contribution, with a strong focus on high-intensity, multi-channel market penetration (“carpet bombing” approach).

• This role will be responsible for building a strong, high-quality marketing pipeline to support the organization’s revenue target of USD 10 Million, through aggressive, multi channel market penetration.

Key Responsibilities

1. International Go-To-Market (GTM) Strategy

• Define and execute multi-region GTM strategy for International Markets

• Identify priority markets, ICP (Ideal Customer Profile), and buyer personas

• Drive rapid market coverage with simultaneous multi-channel activation

2. Aggressive Demand Generation & Pipeline Build

• Design and execute high-volume, high-velocity demand generation campaigns

• Deploy always-on campaigns across digital, outbound, partnerships, and events

• Ensure maximum market reach and top-of-funnel dominance

• Build a strong, continuous international pipeline aligned with revenue targets

3. Digital & Performance Marketing at Scale

• Lead large-scale digital campaigns (LinkedIn, Google, programmatic, industry platforms)

• Execute Account-Based Marketing (ABM) for high-value international accounts

• Drive marketing automation, funnel optimization, and conversion acceleration

4. Product Marketing & Launch Excellence

• Execute simultaneous multi-geo product launches

• Build sharp, differentiated positioning for rapid market adoption

• Enable sales with high-impact, conversion-focused assets www.envecon.com

5. Brand Visibility & Market Dominance

• Establish strong brand visibility across all targets international markets

• Drive: o High-frequency campaigns o Industry presence (events, webinars, forums) o Content engine for continuous engagement

6. Market Expansion & Channel Leverage

• Accelerate entry into multiple international markets in parallel

• Leverage partners, alliances, and channels for scale

• Drive co-marketing initiatives for faster reach and credibility

7. Team Leadership & Execution Rigor

• Build and lead a high-energy, execution-driven marketing team

• Instill a culture of speed, scale, and accountability

• Manage budgets to maximize reach, impact, and ROI Key Skills & Experience

• 12–18 years in B2B SaaS marketing with international exposure for SAAS products

• Proven track record in building large-scale marketing pipelines for SME Market

• Experience in high growth / aggressive GTM environments

• Exposure to Ports, Logistics, Supply Chain, or Heavy Assets Industries ecosystem preferred Behavioral

Skills

• Strong expertise in demand generation and pipeline marketing

• Ability to operate in fast-paced, execution-heavy environments

• Data-driven with strong focus on funnels, metrics, and ROI

• Strong alignment with sales teams for conversion outcomes KRA

• Marketing-sourced pipeline (target: 3–5X of USD 10M revenue)

• Successfully launch SaaS products (Logstar, Enabill, Centra) across international SME markets

• MQL to SQL conversion rates

• Achieve quick market penetration and measurable outcomes within defined timelines

Job Location: Envecon, 5th Floor, Sai Enclave, C – Wing, Vikhroli East, Mumbai – 400083

Working Days: Monday to Friday – Work from office

Email Contact: jovita.britto@envecon.com