Global Digital Growth & Experience Lead Full Time

This position reports to:

Digital Marketing Manager

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At ABB Energy Industries, we are looking for a digitally driven and customer-focused marketing professional. This is a highly visible global role focused on digital growth, customer experience, AI-era discoverability and performance optimization across business lines and regions.

Working in a global setup, you will collaborate with marketing, sales, communications, digital and business stakeholders to drive scalable digital marketing initiatives and improve the end-to-end online customer journey.

• The work model for the role is: remote or hybrid
• Preferred locations would be within European time zones or close, however, we accept applications from any location.

Main Responsibilities

• Define and drive the global digital marketing growth roadmap for ABB Energy Industries
• Improve customer journeys, website experience, landing pages and digital conversion paths
• Strengthen SEO, GEO and AEO performance across search engines and AI-driven discovery platforms
• Use analytics and insights to improve campaign effectiveness, engagement and demand generation contribution
• Establish scalable digital governance, processes and ways of working across hubs and business lines
• Collaborate with agencies, digital teams and external partners to optimize digital execution
• Translate business priorities into measurable digital marketing initiatives and performance plans
• Drive innovation and adoption of AI-enabled digital marketing practices across the organization

Qualifications

• Experience in B2B digital marketing, digital growth or customer experience roles
• Deep understanding of website optimization, paid media, SEO, GEO, AEO and digital analytics
• Experience working in global or matrixed organizations
• Practical knowledge of AI-driven discoverability and answer-engine optimization
• Experience with CRM, marketing automation and digital performance measurement ecosystems
• Effective stakeholder management and communication skills across global teams
• Proactive, customer-centric and innovation-driven mindset
• Fluent English communication skills

More About Us
ABB Energy Industries supports customers across the global energy sector with solutions that improve safety, reliability, efficiency and sustainability. We help customers navigate the transition toward a more digital and sustainable future through technology, innovation and deep industry expertise.

At ABB, we are committed to creating an inclusive environment where everyone can thrive and grow. We look forward to receiving your application.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That’s why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.