Google and meta ad specialist Full Time

Specular Business Services LLP, founded in 2025 by award-winning entrepreneur Sai Prasanna Kumar Valluri, is a leading company in digital marketing, IT services, IT staffing, and business consulting. Headquartered in Hyderabad, India, Specular provides innovative digital solutions to startups, businesses, and enterprises worldwide. The company operates from multiple global locations, including New Delhi, Dubai, Kuala Lumpur, Singapore, and London, establishing a strong international presence. With a commitment to excellence, Specular aims to drive growth and success for its clients through tailored strategies.

Role Description

This is a full-time remote role for a Google and Meta Ad Specialist. The specialist will be responsible for planning, creating, launching, and optimizing paid advertisement campaigns on Google Ads and Meta platforms such as Facebook and Instagram. Key responsibilities include audience segmentation, keyword research, A/B testing, budget management, performance tracking, and delivering insights to enhance campaign effectiveness. Collaboration with creative teams and staying updated on the latest platform algorithms and trends are also integral to this role.

Qualifications

• Proficiency in Google Ads and Meta Ads (Facebook/Instagram), including campaign setup, optimization, and management.
• Expertise in keyword research, audience targeting, and bid strategy optimization to maximize ROI.
• Strong analytical skills for performance tracking, reporting, and data-driven decision-making.
• Experience with A/B testing, ad copy creation, and landing page optimization.
• Up-to-date knowledge of digital marketing trends, algorithms, and best practices.
• Excellent organizational, time management, and communication skills.
• Proficiency with tools like Google Analytics, Facebook Business Manager, and similar platforms is preferred.
• Certification in Google Ads or Meta Ads is a plus.