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We are looking for a highly driven and analytical Growth Lead – D2C (Mini-CEO) to own and scale our Direct-to-Consumer business. This role requires someone who can think strategically, execute aggressively, and take complete ownership of growth, profitability, customer experience, and digital operations.
The ideal candidate has prior experience managing or scaling a D2C business and understands every growth lever across ecommerce, website conversion, customer journey, and performance marketing.
Key Responsibilities
Business Ownership
- Own and manage the D2C business P&L
- Drive revenue growth and profitability
- Build and execute D2C growth strategies
- Monitor key business metrics and performance indicators
- Website & Conversion Optimization
- Own the complete website experience
- Improve customer journey and conversion funnels
- Work on CRO (Conversion Rate Optimization)
- Optimize UI/UX and checkout experience
- Improve retention and repeat purchase behavior
Growth & Performance
Work closely with performance marketing teams
Analyze campaign performance, CAC, ROAS, LTV, and conversion metrics
Identify new growth opportunities across channels
Scale customer acquisition and retention initiatives
Creative & Brand Execution
Manage creative throughput and campaign execution
Coordinate with design, content, and marketing teams
Ensure strong brand consistency across digital platforms
Cross-Functional Collaboration
Work closely with operations, finance, marketing, and product teams
Build scalable systems and processes
Drive high-impact business initiatives
Requirements
Proven experience in D2C or ecommerce business growth
Strong understanding of ecommerce metrics and analytics
Experience handling CRO, website optimization, and customer funnels
Analytical and data-driven mindset
Strong ownership and execution capability
Ability to work in a fast-paced startup environment
Excellent communication and problem-solving skills
Preferred Qualifications
Experience working with D2C consumer brands
Familiarity with Shopify or ecommerce platforms
Understanding of retention marketing and performance marketing
Prior experience owning business growth targets or P&L
