Log In
Sign Up
About Cult
Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to makes fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness.
The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology
Job Summary:
We are looking for a Growth Marketing Lead to drive product marketing, engagement, lifecycle growth, and subscriber growth across Yoga Circle’s digital ecosystem. This role sits at the intersection of product marketing, CRM, user engagement, growth experimentation, and AI-enabled execution. The ideal candidate combines strong consumer marketing instincts with a deep understanding of user behavior, engagement funnels, and lifecycle communication. This role will own how users discover, experience, engage with, and build consistency on Yoga Circle — with WhatsApp as a core product and engagement channel. The role requires close collaboration across Product, Growth, Communication, Content, and Technology teams to improve activation, retention, engagement, and revenue growth through data-driven experimentation and user-centric thinking.
Key Responsibilities:
1. Product Marketing & Consumer Growth
● Build product propositions, consumer hooks, and messaging frameworks
● Develop acquisition and engagement funnels to improve activation and conversion
● Understand user behavior, motivations, and wellness journeys
● Shape how Yoga Circle is positioned and experienced by users
● Experiment with messaging and engagement levers to improve growth outcomes
● Translate product experiences into compelling consumer narratives
2. Lifecycle Marketing & CRM
● Own lifecycle journeys across WhatsApp and CRM channels
● Optimize WhatsApp as the core engagement and delivery platform
● Build reminders, nudges, and engagement flows that improve consistency
● Drive onboarding, retention, reactivation, and conversion campaigns
● Experiment with messaging, timing, and segmentation strategies
● Strengthen ongoing user relationships through personalized communication
3. User Engagement & Feedback Loops
● Build systems that improve repeat usage and long-term engagement
● Create feedback loops that strengthen user trust and participation
● Analyze user behavior and feedback to improve product experience
● Work with product teams to incorporate user insights into decisions
● Measure engagement, satisfaction, and habit-formation effectiveness
● Support community and engagement initiatives across touchpoints
4. Revenue & Growth
● Drive achievement of the AOP revenue target
● Improve trial-to-paid conversion and lead quality
● Identify growth opportunities across the user lifecycle
● Collaborate with growth teams on acquisition and monetization initiatives
● Track funnel, engagement, and revenue performance metrics
5. Build with AI
● Use AI tools to improve marketing execution and operational efficiency
● Build AI-assisted workflows for CRM, content, and engagement operations
● Experiment with AI-driven personalization and communication strategies
● Identify automation opportunities across marketing and user journeys
● Stay updated on AI tools and emerging growth practices
Qualifications and skills:
● 10 years+ of experience in growth marketing, product marketing, CRM, lifecycle marketing, or consumer internet
businesses
● Strong understanding of consumer behavior, engagement funnels, onboarding journeys, and retention strategies
● Experience working on digital consumer products, subscription businesses, or engagement-led platforms
● Familiarity with CRM tools, WhatsApp engagement journeys, and lifecycle communication systems
● Strong analytical and experimentation mindset with ability to optimize user behavior and engagement outcomes
● Excellent communication, storytelling, and cross-functional collaboration skills
● Ability to thrive in a fast-paced, iterative, product-focused environment
About Yoga Circle
Yoga Circle is an online yoga and wellness platform from the house of Cult, focused on helping users build sustainable wellness habits through expert-led sessions, guided journeys, and community-driven engagement. The platform combines mindful teaching, digital accessibility, and personalized learner experiences to make yoga approachable and impactful for everyday life.
Yoga Circle by Cult offers a simple, guided yoga programme online, that fits effortlessly into the routine of the 35-65 year old Indian. At home, at their pace, and designed for every age and level, this programme makes it easy to begin and easy to continue. The classes are streamed live on YouTube and delivered in a mix of English and Hindi, with all communication on WhatsApp so the experience is simple and seamless. The programme offers a support system to help users stay
regular, engage and get the most out of the online classes, and is built on 4 pillars: Movement, Nutrition, Stress Management, and Sleep.