Head of Brand Marketing | Curefoods Full Time

Curefoods is building a house of iconic food brands across India.

As we enter our next phase of growth, we are doubling down on two flagship brands:

OLIO – India’s affordable gourmet food platform spanning pizza, slices, chicken, and adjacent categories.

KRISPY KREME – India’s most loved indulgence and doughnut brand.

Over the next five years, our ambition is to build:

• 500+ OLIO locations
• 400+ KRISPY KREME locations
• Two nationally loved consumer brands with deep cultural relevance

To help us achieve this vision, we are looking for a Head of Brand Marketing who can build brands that consumers actively choose, talk about, and love.

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve the long-term brand vision for OLIO and KRISPY KREME.
• Develop brand architecture, positioning frameworks, messaging platforms, and communication strategies.
• Build distinctive and memorable brand identities that can scale nationally.
• Translate consumer insights into compelling brand narratives and growth opportunities.

Consumer & Market Insights

• Deeply understand consumer behavior, category trends, and cultural shifts.
• Lead consumer research initiatives to identify emerging opportunities and Convert insights into actionable marketing and product strategies.

Brand Campaigns & Storytelling

• Lead the development of integrated brand campaigns across digital, social, retail, and offline channels.
• Create culturally relevant campaigns that drive awareness, consideration, and affinity.
• Build storytelling platforms that strengthen emotional connections with consumers.

Creator, Community & Culture

• Develop creator and influencer strategies that amplify brand relevance.
• Build communities around the brands through content, experiences, and engagement initiatives.
• Identify opportunities to make the brands part of everyday consumer conversations.

Product & Innovation Marketing

• Partner with product and culinary teams to launch new products and categories.
• Create compelling innovation narratives that drive excitement and trial.

Retail & Experience Marketing

• Elevate the in-store and digital customer experience.
• Drive brand consistency across every consumer touchpoint.

Team Leadership

• Build and mentor a high-performing brand marketing team.
• Collaborate cross-functionally with growth, product, operations, analytics, and leadership teams.
• Foster a culture of creativity, accountability, speed, and experimentation.

Brand Performance

• Own key brand health metrics including awareness, consideration, preference, affinity, and loyalty.
• Measure campaign effectiveness and optimize investments based on business outcomes.
• Balance long-term brand building with short-term growth objectives.

What We’re Looking For

Experience & Profile

• 8–10 years of experience in Brand Marketing, Consumer Marketing, or Brand Management.
• Experience leading integrated brand campaigns, product launches, and multi-channel marketing initiatives.
• Thinks like a brand builder, not a campaign manager.
• Combines creativity with strong commercial acumen.
• Deeply consumer-obsessed and insight-driven.
• Demonstrated ability to build distinctive and culturally relevant brands.
• Thrives in fast-paced, high-growth environments.
• Strong bias for action, ownership, and execution.
• Balances strategic thinking with operational excellence.