Head of Ecommerce (Luxury Retail) Full Time NEW

1. P&L and Business Ownership

• Own P&L for the online vertical across brands; plan, forecast, and report business performance against defined objectives.

• Lead pricing, promotions, and discounting strategy to maximize margins while preserving brand equity.

• Manage marketing budgets and optimize CAC-to-LTV balance to achieve sustainable ROI.

• Develop channel-wise sales forecasts and implement initiatives to exceed revenue targets.

• Control overheads and ensure cost efficiency across digital operations.

2. Growth and Marketing

• Design and implement full-funnel marketing strategies to drive traffic, engagement, and conversion.

• Oversee SEO, SEM, email, social media, and display advertising campaigns with performance accountability.

• Build influencer, affiliate, and partnership programs to extend reach and awareness.

• Lead CRM segmentation, automation, and re-engagement programs to reduce churn and improve repeat purchase rates.

• Manage acquisition, activation, retention, and referral metrics with continuous funnel optimization.

3. Platform, Technology, and Analytics

• Evaluate and integrate emerging technologies and digital tools (AI-driven personalization, recommendation engines, etc.).

Optimize site performance, mobile responsiveness, and UX to enhance conversion and retention.

• Use analytics and A/B testing to identify friction points, refine user journeys, and

improve checkout and upsell experiences.

• Provide actionable insights to merchandising and product teams based on customer data and purchase behavior.

• Ensure catalogue accuracy, tagging integrity, and search optimization for discoverability and conversion.

4. Partner and Stakeholder Management

• Manage relationships with external agencies, marketing partners, and logistics providers to ensure consistent performance.

• Collaborate cross-functionally with content, brand, retail, merchandising, logistics, and finance teams to align demand and supply.

• Ensure smooth execution of eCommerce orders and integration with offline operations.

5. Team Leadership

• Build and mentor a high-performing digital team with clear accountability and growth opportunities.

• Foster a data-led, experimentation-driven culture focused on innovation and measurable outcomes.

Skills and Experience

• Bachelor’s degree in Marketing, Business Administration, or related field; 8+ years’ experience in digital marketing or eCommerce.

• Proven ability to manage P&L and drive profitable online growth across multiple brands.

• Strong expertise in digital marketing (SEO, SEM, performance marketing, social

commerce, influencer marketing).

• Hands-on experience with Shopify and related applications; familiarity with CRM and automation tools (email, WhatsApp, loyalty).

• Analytical mindset with capability to interpret data, track KPIs, and act swiftly on insights.

• Excellent communication, stakeholder management, and organizational skills.

• Deep interest in luxury and lifestyle brands with a high level of aesthetic and op-erational security.