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PERMANENT AU DAYSHIFT, REMOTE
GetMyCourse – Remote (India)
Head of Marketing (Digital Courses & CPD)
Salary: ₹30L – ₹35L per year
Location: Remote (India)
Time Zone: Work hours must overlap with Australian mornings
About GetMyCourse
GetMyCourse is one of Australia’s fastest-growing education companies helping professionals build careers in sectors such as:
• Disability & NDIS
• Community Services
• Childcare
• Mental Health
• Leadership & Management
Our core business focuses on high-value nationally recognised qualifications.
We are now launching a new high-growth division selling short courses and Continuous Professional Development training online, designed for professionals who want fast, practical skills.
Our goal is to build a scalable digital course ecosystem generating $1,500,000 + revenue within the first 10–12 months. This role will lead that mission.
The Role
We are looking for an experienced Head of Marketing / Growth Leader with a strong background in selling online courses at scale.
You will lead the strategy, funnels, and team responsible for acquiring customers and converting them through our website using ecommerce-style marketing.
This is a high ownership role where you will build and scale the digital products growth engine.
Your mission:
Generate $1,500,000+ revenue from short courses within 6–8 months.
Key Responsibilities
Revenue & Growth
• Own revenue targets for short courses and CPD programs
• Launch and scale new course products
• Build high-converting funnels that sell courses automatically
• Increase customer lifetime value through upsells and cross-sells
Performance Marketing
Own the full marketing stack including:
• Meta Ads
• Google Ads
• YouTube
• SEO
• Email marketing
• Affiliate partnerships
• Organic social
You will drive profitable acquisitions at scale.
Funnel Strategy
Build and optimise:
• Evergreen funnels
• Webinar funnels
• VSL funnels
• Lead magnet funnels
• Course launch campaigns
Your goal is to build automated sales systems that run 24/7.
Conversion Optimisation
• Increase website conversion rates
• Improve landing pages
• Optimise checkout flows
• Test pricing and offers
Email & Retention
Work closely with email marketing to:
• Build nurture sequences
• Increase repeat purchases
• Improve LTV
• Launch promotions
Team Leadership
You will manage and scale a marketing team including:
• Media buyers
• Funnel builders
• Copywriters
• Video editors
• Email marketers
Your job is to build a high-performance marketing machine.
Required Experience
- This role is NOT suitable for general marketers.
- We are looking for someone who has already grown online education products.
You must have:
✔ Experience selling online courses or digital education products
✔ Experience managing paid ads budgets and scaling campaigns
✔ Experience building course funnels that generate consistent sales
✔ Experience working remotely with international teams
✔ Strong understanding of ecommerce style marketing
Tools & Platforms
Experience with the following is highly preferred:
• GoHighLevel
• Klaviyo
• Shopify
• Google Analytics
• Meta Ads Manager
• Google Ads
• Funnel builders
Ideal Candidate Profile
You are someone who:
• Thinks like a growth operator, not a campaign manager
• Understands how online courses actually sell
• Loves analysing funnels and conversion data
• Is comfortable managing a remote team
• Moves fast and executes quickly
What Success Looks Like
Within the first 6–8 months you will:
• Launch multiple short courses
• Build evergreen sales funnels
• Generate $1,500K+ in revenue
• Increase customer lifetime value through upsells
• Build a repeatable growth engine
Why Join GetMyCourse
• Work with a fast-growing international education company
• Own a major digital product expansion
• Full remote flexibility
• Opportunity to grow into Head of Digital Products
How to Apply
Please include the following items and send it to : amelia.m@scale-x.biz
1️⃣ Your resume
2️⃣ Links to courses or funnels you have helped scale
3️⃣ Revenue results from previous campaigns
4️⃣ A short video explaining how you would sell a $199 online course
