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Head of Performance Marketing (D2C)
Location: Noida, Uttar Pradesh, India (On-site)
Employment Type: Full-time
About the Role
We are looking for a Head of Performance Marketing to lead paid growth across our D2C business. This role will own customer acquisition, paid media efficiency, and channel-scale strategy across Meta, Google, YouTube, and other relevant platforms.
The ideal candidate has a strong record of scaling revenue through performance marketing while maintaining discipline on CAC, ROAS, contribution margin, and conversion quality. This is a high-ownership role with direct impact on growth and profitability.
Key Responsibilities
* Own paid acquisition strategy and execution across Meta Ads, Google Ads, YouTube, and other performance channels
* Scale revenue profitably while improving CAC, MER, ROAS, and contribution margin
* Build channel-level growth plans for prospecting, retargeting, remarketing, and repeat purchase acceleration
* Work closely with creative, retention, product, and merchandising teams to improve conversion and customer value
* Lead media planning, budget allocation, pacing, and weekly/monthly performance reviews
* Drive continuous testing across creatives, audiences, landing pages, offers, and funnel stages
* Identify growth opportunities in new channels, new audience segments, and new campaign structures
* Build reporting systems and dashboards for daily, weekly, and monthly decision-making
* Improve attribution quality and ensure decisions are based on performance signals, not vanity metrics
* Mentor and manage internal team members, agencies, and external partners where relevant
Core KPIs
* Revenue from paid channels
* Customer Acquisition Cost (CAC)
* Return on Ad Spend (ROAS)
* Media Efficiency Ratio (MER)
* Contribution margin from paid traffic
* Conversion rate from paid traffic
* New customer acquisition volume and quality
* Repeat purchase contribution from retargeting and lifecycle campaigns
Required Qualifications
* 5+ years of relevant experience in performance marketing, with meaningful exposure to D2C or e-commerce businesses
* Proven experience managing and scaling paid media budgets across Meta and Google
* Strong understanding of acquisition funnels, landing page performance, and conversion drivers
* Hands-on experience with campaign planning, bid strategies, audience structures, and creative testing
* Strong analytical skills with experience using dashboards, attribution tools, and reporting frameworks
* Ability to work cross-functionally with creative, product, design, retention, and operations teams
* Clear communication, ownership mindset, and strong execution speed
Preferred Qualifications
* Experience in Shopify-led D2C brands
* Experience in categories such as wellness, lifestyle, beauty, spiritual commerce, or high-intent consumer products
* Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio, Triple Whale, Hyros, Northbeam, or equivalent analytics/reporting tools
* Experience leading in-house teams and managing agencies
* Strong understanding of creative strategy and performance-focused content iteration
What Success Looks Like in This Role
* Paid revenue scales without uncontrolled CAC inflation
* Testing velocity improves across creatives, audiences, and landing pages
* Reporting becomes more reliable and decision-ready
* Paid traffic quality improves, not just volume
* Performance marketing contributes to profitable growth, not just spend expansion
Why Join Us
* High-ownership role with direct impact on revenue
* Opportunity to build and scale a serious D2C growth engine
* Fast-moving environment with room to test, learn, and execute at speed
* Close collaboration with leadership and cross-functional teams
How to Apply
Please share:
* Your updated resume
* A short summary of brands you have worked on
* Paid media budgets handled
* Revenue outcomes delivered
* Key metrics achieved, such as CAC, ROAS, MER, or growth rate
* A brief note on one growth problem you solved and how you solved it
Application Email
[Email – ak@astroarunpandit.org]
