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Influencer Marketing Strategist
Location: Mumbai (Work From Office)
About Discovr AI
Discovr AI is building the AI-native operating system for creator advertising. We help brands plan, execute, measure, and scale creator campaigns with better workflows, creator intelligence, and outcome-driven decision-making. Our mission is to influencer marketing as measurable and scalable as paid media.
Role Overview
We are looking for a Influencer Marketing Strategist who can transform brand objectives into high-impact Influencer Marketing strategies.
You will work closely with Brand Partnerships, Creator Partnerships, and Account Management teams to build compelling campaign recommendations that help brands achieve measurable business outcomes.
This role requires a strong understanding of Influencer marketing, consumer behavior, campaign planning, and performance metrics.
What You’ll Do
1. Understand client objectives, target audiences, and business goals.
2. Develop creator-led campaign strategies across Instagram, YouTube, and emerging platforms.
3. Build brand pitches, strategy decks, media plans, and campaign recommendations.
4. Recommend creator selection frameworks, content formats, and budget allocation.
5. Partner with the Brand Partnerships team during client pitches and strategy discussions.
6. Translate platform insights and campaign data into actionable recommendations.
7. Analyze campaign performance and identify optimization opportunities.
8. Build case studies, success stories, and strategic playbooks for future campaigns.
9. Stay updated on creator economy trends, platform changes, and consumer behavior shifts.
What We’re Looking For
1. 2–5 years of experience in Influencer Marketing, Brand Solutions, Media Planning, Digital Strategy, or Creator Marketing.
2. Experience creating campaign strategies and client-facing presentations.
3. Strong understanding of creator ecosystems and platform dynamics.
4. Ability to connect marketing activities with business outcomes.
5. Strong storytelling, communication, and presentation skills.
6. Comfortable working in a fast-paced startup environment.