Interesting Job Opportunity: Dainik Bhaskar – Senior Product Manager Full Time

• Own the ads product roadmap across app and web surfaces, working towards improving monetization while maintaining a strong user experience.
• Define and evolve ad placements, formats, inventory strategy and monetization surfaces within the product.
• Innovate and lead the ideation and delivery of innovative ad offerings, brand solutions, interactive and rich ad units to maximize revenue while enhancing the user experience.
• Innovate on ad tech, targeting, audience segments and identify opportunities to maximize advertiser value with highly targeted advertising.
• Balance revenue objectives with editorial integrity, product quality and user trust.
• Drive revenue growth through structured experimentation across ad load, placement strategy, targeting, personalization, and format innovation.
• Use modern AI tools to accelerate research, ideation, prototyping and analysis, reducing time from idea to real user validation.
• Rapidly convert product concepts into working prototypes or interactive flows that can be tested with a small cohort of users before full engineering investment.
• Continuously improve key monetisation metrics such as fill rate, viewability, CTR, yield and overall performance.
• Develop a strong understanding of user behaviour, advertiser demand and the evolving digital news ecosystem.
• Use market analysis, user research and competitive benchmarking to identify monetisation opportunities.

Who You Are

• 5+ years of Product Management experience, with at least 1-2 years of direct experience in ad monetisation, programmatic advertising, or yield optimisation.
• Hands-on familiarity with ad networks, SSPs/DSPs, or header bidding setups is strongly preferred.
• Experience working with ad tech platforms such as Google Ad Manager, Amazon TAM, or similar, including setting up inventory, managing ad units, and running yield experiments.
• Comfortable working in a fast-paced environment with high ownership and autonomy.
• Comfortable working hands-on with modern AI tools and workflows to improve speed and quality of product execution.
• Actively explores and adopts new tools (AI or otherwise) to improve research, prototyping, analysis and day-to-day product workflows.
• Strong collaboration and communication skills, and ability to work across cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to use data to drive decisions.

(ref:hirist.tech)