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Role Overview:
We are looking for a highly creative and performance-driven SEO & Content Specialist with 3–5 years of experience in B2C digital marketing, ecommerce, gaming, gift cards, or digital commerce platforms.
The ideal candidate should have strong expertise in:
– SEO-driven content strategy
– Conversion-focused landing pages
– Gaming & digital commerce content
– Search intent optimization
– Campaign storytelling
This role will focus on driving organic traffic, user acquisition, and conversion growth through high-quality content across PokiBit’s digital ecosystem.
Key Responsibilities
SEO & Organic Growth
– Develop and execute SEO strategies to improve organic traffic and search rankings
– Conduct keyword research, competitor analysis, and search intent mapping
– Identify high-conversion content opportunities in gift cards, gaming top-ups, vouchers, and digital products
– Optimize website content for rankings, CTR, and conversions
Content Creation
– Create engaging B2C content for landing pages, blogs, category pages, product descriptions, campaigns, email, and push notifications
– Write conversion-focused content for gaming wallets, top-ups, and digital gift cards
– Develop SEO-focused blog content around gaming trends and digital purchases
Conversion & Campaign Content
– Write high-performing ad copies, CTAs, promotional banners, and campaign headlines
– Improve landing page performance through CRO-focused content optimization
– Collaborate with design and performance teams
Trend & Market Research
– Monitor gaming and digital commerce trends
– Analyze competitor campaigns and identify seasonal opportunities
Content Optimization
– Optimize existing content based on rankings, engagement, and conversions
– Improve internal linking and maintain consistency across channels
Required Skills
– 3–5 years of experience in SEO + content marketing
– Strong understanding of B2C content strategy, SEO writing, and conversion copywriting
– Experience with Ahrefs, SEMrush, Google Search Console, and Google Analytics
– Ability to write engaging, internet-native content
– Understanding of gaming and digital commerce audiences
– Familiarity with CMS platforms like WordPress/Webflow
– Knowledge of AI content workflows is a plus
Preferred Industry Experience
– Gaming
– Gift card platforms
– Ecommerce
– Consumer internet
– Digital commerce
Key Result Areas (KRAs)
– Organic traffic growth
– Search ranking improvements
– Landing page conversion improvements
– Increase in organic purchases/leads
– Campaign engagement growth
– Improvement in CTR and retention
Key Performance Indicators (KPIs)
– Monthly organic traffic growth
– Keywords ranking in Top 10
– Landing page conversion rate
– Organic sales from content
– Blog engagement metrics
– CTR improvement
– Content publishing consistency
– Growth in non-paid acquisition