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We are looking for a results-driven senior SEO & Google Ads specialist to lead organic and paid growth strategies for mental health professionals and private practices. This role requires a strong understanding of search algorithms, performance marketing, and conversion optimization within regulated industries.
Key Responsibilities
- SEO (Organic growth):
- Develop and execute advanced SEO strategies (on-page, off-page, and technical)
- Conduct keyword research aligned with high-intent search queries (therapy, telehealth, private practice growth)
- Optimize website architecture, internal linking, and content for higher rankings
- Manage and improve Core Web Vitals and overall site performance
- Build high-quality backlinks and authority signals
- Monitor rankings, traffic, and conversions using tools like Google Search Console, GA4, Ahrefs, or SEMrush
- Google Ads (Paid growth):
- Plan, execute, and optimize Google Ads campaigns (Search, Display, and Remarketing)
- Manage budgets efficiently to maximize ROI and reduce CAC
- Perform A/B testing on ad creatives, landing pages, and targeting strategies
- Optimize Quality Score, CTR, and conversion rates
- Implement and manage conversion tracking, tagging, and attribution models
What We Offer
- Opportunity to work in a fast-growing mental health digital marketing company
- High-impact role with ownership of growth strategies
- Collaborative and performance-driven environment
- Competitive salary and performance-based incentives
About Company: At Mental Health IT Solutions (MHIS), we believe that technology should empower, not overwhelm. That’s why we build intuitive, HIPAA-compliant digital solutions that help therapists, psychologists, and mental health professionals deliver better care, reach more clients, and grow sustainable practices.