Junior Social Media Marketing Associate in Mumbai Full Time

• Develop, plan, and execute social media strategies across platforms to drive brand awareness, engagement, and follower growth.
• Create, curate, and publish engaging content, including posts, reels, stories, blogs, and captions aligned with brand objectives.
• Manage day-to-day community engagement by responding to customer queries, comments, messages, reviews, and conversations across all platforms.
• Conceptualize, shoot, and edit high-quality reels, short-form videos, and multimedia content optimized for social media performance.
• Monitor social media trends, competitor activities, and viral content formats to identify new growth opportunities and content ideas.
• Collaborate with marketing, design, content, and performance teams to execute campaigns, product launches, and promotional activities.
• Build and manage influencer marketing initiatives, including influencer identification, outreach, negotiation, content coordination, and performance tracking.
• Track and analyze social media performance metrics, providing actionable insights to improve content effectiveness, engagement, and overall platform growth.

About Company: Combining beauty and fun, Soulflower is India’s leading homegrown brand of natural aroma products and a pioneer of the unique concept of ‘spa at home’ which has become a revolution today! Soulflower offers tempting, exciting, natural, handmade, and vibrant spa products that will transform your hectic urban life into an oasis of peace and calm.