Lead – Art Direction (Graphics, Social Media, Digital) Full Time NEW

Hiring for a Client – All Things WTF

Role & Responsibilities

Lead Art Direction will be responsible for shaping and leading the visual direction for WTF Podcasts. Working closely with the Creative Director, this role ensures that all podcast-led content and social touchpoints maintain the highest creative and visual standards.

The role sits at the intersection of design, creativity, execution, and leadership- overseeing podcast visuals, social content design, and related assets while guiding designers to deliver consistent, high-quality output across platforms.

Key Responsibilities:

Design Leadership & Vision-

• Define, build, and drive a cohesive visual language for flagship assets for IPs.
• Own and uphold the creative quality bar, continuously raising standards.
• Direct visual design for creative assets across platforms, ensuring top-of-class execution.
• Create a strong design process with the Creative Director for all designers to follow.
• Strong documentation of work done (on Asana ideally)

Execution, Quality & Workflow-

• Oversee and conduct visual and holistic quality checks across assets
• Attention to detail is highly important.
• Improve and streamline design workflows to support fast-paced, high-volume content production.
• Quick adaptability and prioritization of tasks based on creative requests.

Collaboration & Stakeholder Management-

• Work closely with internal and external teams (designers and animators).
• Pitch design concepts and visual directions in internal meetings that correlate to a specific marketing campaigns.
• Collaborate with podcast hosts, creators, and leadership to ensure visual and creative alignment.
• Coordinate with external vendors or production partners where required for podcast-related design needs.
• Create a systematic clear process with the team and external vendors to bring harmony to the design process.

Strategy & Creative Growth-

• Identify and pitch new visual ideas, formats, and design innovations to the CD.
• Contribute to content and storytelling strategy through a strong aesthetic lens.
• Stay attuned to cultural, platform, and content trends and translate them into relevant visual approaches.

Ideal Candidate

• Strong Art Direction / Visual Design Leadership Profile
• Mandatory (Experience 1) : Must have 7+ YOE in Art Direction / Graphic Design / Digital Marketing Campaigns for Top B2C brands / products
• Mandatory (Skill 1) : Must have strong experience in Visual marketing design, social media design, and digital storytelling
• Mandatory (Skill 2) : Must have experience working in content-heavy / fast-paced environments (media, content, marketing, or digital-first brands)
• Mandatory (Skill 3) : Must have strong expertise in visual storytelling, design systems, and building cohesive visual languages
• Mandatory (Skill 4) : Must have hands-on experience in designing for social and digital mediums
• Mandatory (Leadership) : Must have experience in guiding/mentoring designers and owning creative quality output
• Mandatory (Stakeholder Mgmt) : Must have experience working with cross-functional teams (designers, animators, creators, marketing teams) and pitching concepts
• Mandatory (Portfolio) : Must have very strong portfolio showcasing graphic designs for Top B2C brands across social and digital platforms (Must be digital-focused profiles)
• Mandatory (Tools) : Must be proficient in design tools (Adobe Creative Suite – Photoshop, Illustrator, After Effects, etc.)
• Mandatory (Note) : Hybrid, WFH flexibility 4 days a month
• Preferred (Company) : Top Advertising / Creative agency
• Preferred (Education) : Design Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)
• Preferred (Experience) : Experience working with podcasts, creators, or media-led content