Lead Associate – Category Marketing Full Time

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun – we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Role Overview

As a Lead Associate for Category Marketing (BPC), you will be at the heart of one of Myntra’s most dynamic portfolios. You will be responsible for defining how beauty brands come to life on the platform, driving high-impact launches, and crafting end-to-end demand generation strategies that resonate with millions of shoppers. This role sits at the intersection of brand storytelling, platform innovation, and data-driven growth, requiring a visionary who can navigate the evolving beauty landscape and build deep connections with diverse customer segments.

Roles and Responsibilities

• End-to-End Brand Co-Marketing: Partner with leading global and homegrown beauty brands to design and execute comprehensive 360-degree marketing campaigns. You will own the relationship from concept to closure, ensuring seamless integration across onsite, social, and CRM channels.
• Cohort Strategy & Customer Journeys: Develop a robust strategic plan for various customer cohorts on Myntra Beauty. You will be responsible for building tailored customer journeys that move users from discovery to advocacy, ensuring high retention and lifetime value across different demographics.
• Gen Z Beauty Strategy: Lead the charge in capturing the next generation of beauty enthusiasts. Conceptualize and drive a dedicated Gen Z strategy that leverages trends, authenticity, and “digital-first” content to make Myntra the preferred destination for young shoppers.
• Search & Discovery Enhancement: Elevate the search experience from a customer point of view. You will advocate for an intuitive, frictionless discovery process, ensuring that the platform’s interface reflects how beauty customers actually want to browse and shop.
• Feature Innovation: Collaborate closely with technical platform leads and feature owners to advocate for and implement desired app functionalities. You will bridge the gap between marketing needs and technical execution to build a best-in-class shopping interface.
• Integrated Marketing Collaboration: Work in lockstep with the broader marketing team to synchronize category goals with brand campaigns, influencer marketing, social media strategy, performance marketing, and affiliate programs. * Creative Innovation & Storytelling: Move beyond standard templates to conceptualize high-visual-impact campaigns. Define the visual language for BPC categories, ensuring creative assets drive both brand love and conversion.
• High-Impact Launches: Own the end-to-end marketing roadmap for new brand and product launches within the BPC space, ensuring maximum market “buzz.”
• Performance Analytics: Deep-dive into storefront metrics and data to extract actionable insights, correcting funnel leakages and optimizing CTRs through rigorous experimentation.

Qualifications & Experience

• Experience: 3+ years in E-commerce Marketing, Category Marketing, or Brand Marketing (Experience in Beauty/Lifestyle is a major plus).
• Strategic Agility: Proven ability to build customer-centric strategies and manage complex customer lifecycles across diverse cohorts.
• Execution Power: Demonstrated ability to manage complex, end-to-end projects autonomously in a fast-paced environment.
• Collaboration Skills: Strong ability to work across specialized marketing functions (Influencer, Social, Performance) and influence technical teams without direct authority.
• Analytical Rigor: Strong comfort with numbers and MS Excel; ability to turn raw data into a compelling marketing story.
• Communication: Exceptional verbal and written communication skills—the ability to take a brief, challenge it when necessary, and run with it.

Required Skills

category marketing, beauty care, personal care, brand marketing, demand generation, demand forecasting, assortment planning, market intelligence, data analytics

Required Education

UG