Lead – Social Commerce Full Time

Job Title: Lead – Social Commerce (community + weddings + revenue focus)

Role Overview:

We are looking for a dynamic and entrepreneurial Lead – Social Commerce to drive revenue through community-led growth and high-impact social engagement. This role will focus on building and leveraging communities around celebrity weddings, luxury/big-fat weddings, and social moments to create scalable business opportunities.

The ideal candidate understands how culture, content, and commerce intersect—and can convert social buzz into measurable revenue.

Key Responsibilities

1. Community Building & Engagement

Build and nurture high-value communities across platforms (Instagram, WhatsApp, YouTube, etc.)

Develop niche communities around weddings, luxury lifestyle, and celebrity culture

Drive engagement strategies including conversations, UGC (user-generated content), and social interactions

Identify and activate micro-communities (brides-to-be, wedding planners, stylists, influencers)

2. Social Commerce Strategy

Own end-to-end social commerce funnel: discovery → engagement → conversion

Launch and scale commerce initiatives via social platforms (live selling, drops, curated collections)

Collaborate with content, performance, and product teams to drive conversion-led campaigns

3. Celebrity & Wedding-Led Business Development

Leverage celebrity weddings and high-profile events to create trend-led commerce opportunities

Build partnerships with:

Wedding planners

Stylists

Influencers

Celebrity managers

Identify “moment marketing” opportunities during big-fat weddings and cultural events

4. Revenue & Growth Ownership

Own revenue targets from social commerce channels

Develop monetization models for communities (exclusive drops, premium access, collaborations)

Track and optimize key metrics: CAC, conversion rates, AOV, repeat purchase

5. Influencer & Creator Ecosystem

Build and manage a strong network of creators and influencers

Drive collaborations for product placements in weddings and social events

Scale affiliate and creator-led commerce programs

6. Content & Trend Intelligence

Stay ahead of trends in weddings, fashion, and social media

Translate trends into shoppable content and campaigns

Work closely with content teams to create viral, conversion-focused assets

Key Requirements:

5–8 years of experience in social media, influencer marketing, or social commerce

Proven track record of driving revenue through social channels

Strong understanding of Indian wedding ecosystem & luxury consumer behavior

Experience working with influencers, celebrities, or event ecosystems

Data-driven mindset with strong analytical skills

Entrepreneurial mindset with ability to build from scratch

Professional Qualifications:

Experience in D2C, fashion, lifestyle, or wedding-related industries

Strong network in wedding planners / celebrity ecosystem

Prior experience with live commerce or community monetization

Success Metrics

Revenue contribution from social commerce

Community growth & engagement rates

Conversion rates from social channels

Influencer ROI and campaign performance

Contribution from wedding/event-led activations

Interested candidates please share resume at anamika.kushwaha@fabindia.net