Manager – Brand Solutions, Digital Business Full Time

Sony Pictures Networks India is seeking a dynamic and creative professional for the role of Manager/Assistant Manager – Brand Solutions. The ideal candidate will be responsible to manage and execute Brand Sponsorship, On-app Branding, In-show Branding, Active Show Integration, AFPs, Branded Content etc.

Location: Mumbai

Experience: 4–10 years in Brand Solutions, preferably in OTT, Digital Media, TV, Radio, or Integrated Campaigns (TV + Digital)

Key Responsibilities:

• Experience in creating and delivering branding and content solutions for brands
• Ability to translate ideas into a pitch. Should be very good with MS PPT and word
• Think and create content integration for brands across entertainment and sports properties on Sony Liv.
• Provide creative solutions to the sales team for digital and TV platforms, keeping in mind the quality and pricing
• To discuss the creative briefs received from the client, developing the creative with the advertiser brand teams/agencies’ communication objectives in mind but in tune with the Sony Networks’ brand profile and positioning.
• Working with internal stakeholder (programming, Content, Marketing, Graphics, Ops teams) to execute and deliver content solutions.
• Engage with and across cross-functional teams that will drive operational scale and improved quality for our campaigns
• Experience in creating and presenting ideas/ to clients/stakeholders

Key Metrics:

• Revenue contribution through brand solutions
• Number of integrated brand deals executed
• Client satisfaction & repeat mandates
• Turnaround time for pitch proposals
• Conversion of pitches to closures
• Execution effectiveness of brand integrations
• Cross-functional stakeholder feedback

Behavioural Competencies:

• Lateral Thinking
• Detailing
• Planning
• Persevering
• Story Telling

Technical Competencies:

• Brand Management
• Communication Management
• Account Planning

Why join us?

Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com