Market Research Analyst Full Time

Market Research & Analysis

• Conduct research on tourism markets, travel trends, customer preferences, and destination demand.
• Analyze competitor offerings, pricing strategies, and market positioning.
• Monitor industry developments, emerging destinations, and traveler behavior patterns.
• Gather and interpret quantitative and qualitative data from surveys, reports, CRM systems, and online platforms.

Reporting & Insights

• Prepare detailed market research reports, dashboards, and presentations.
• Provide actionable insights to management for strategic planning and business growth.
• Track KPIs related to customer acquisition, market penetration, and campaign effectiveness.
• Present findings to internal stakeholders in a clear and concise manner.

Business Development Support

• Identify potential source markets and new business opportunities.
• Support product development by recommending tour packages and destination improvements based on market demand.
• Assist sales and marketing teams with target market analysis and customer segmentation.
• Evaluate feasibility of entering new markets or launching new travel products.

Customer & Industry Analysis

• Study customer satisfaction, feedback, and booking behavior.
• Conduct benchmarking studies against competitor DMCs and travel companies.
• Maintain databases of market intelligence and tourism statistics.

Collaboration

• Coordinate with operations, contracting, and marketing teams for data collection and analysis.
• Work with digital marketing teams to measure campaign performance and ROI.
• Liaise with tourism boards, hotels, airlines, and industry partners for market information.
• Should coordinate closely with the Digital Marketing team to align market insights with marketing strategies.
• Collaborate with the Digital Marketing team to support data-driven marketing initiatives and campaign planning. Will work in coordination with the Digital Marketing team to analyze consumer trends and optimize marketing efforts.
• Coordinate with the Digital Marketing team to ensure market research findings are effectively integrated into marketing campaigns.
• Maintain regular communication and collaboration with the Digital Marketing team for strategic market analysis and campaign performance evaluation.

Benefits:

• Flexible schedule
• Provident Fund

Ability to commute/relocate:

• Khanapara, Guwahati, Assam: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master’s (Required)

Experience:

• Market Research Analyst: 5 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person