Marketing & Creative Strategist Full Time NEW

To drive brand positioning, demand generation, and sales enablement through strategic marketing initiatives tailored to B2B, HoReCa, and food industry clients.

Key Responsibilities

• Develop and execute marketing strategy aligned with business goals (B2B + HoReCa focus)
• Drive lead generation initiatives (digital campaigns, LinkedIn, industry outreach)
• Define brand positioning for product categories (seasonings, savoury solutions, etc.)
• Work closely with sales, R&D, and leadership to translate product capabilities into marketable narratives
• Plan and execute campaigns, product launches, and promotions
• Build content strategy (case studies, application stories, client success stories)
• Oversee creation of marketing collaterals and digital content
• Analyze market trends, competitor positioning, and customer insights
• Support participation in trade shows, exhibitions, and HoReCa activations
• Track and optimize campaign performance and ROI

Key Skills

• B2B marketing strategy
• Brand positioning
• Content strategy & storytelling
• Digital marketing (LinkedIn, email, website)
• Market research & analytics
• Cross-functional collaboration

Skills: content strategy,marketing strategy,campaigns