Marketing Executive – Content & Campaigns Full Time NEW

Tickadum – Access Everything

We’re building India’s access-first experiences platform. We curate and package premium global and domestic experiences — sports, concerts, cultural moments — and make them accessible across price points. India’s experience economy is exploding. Access is fragmented, unreliable and often unaffordable. The platform is solving that — by combining technology, partnerships and storytelling. We are not building yet another platform. We are building a category.

Key Responsibilities:

1. Content Strategy & Execution

• Develop and manage content across website, app, email, and social platforms
• Write and oversee high-quality content for sports experiences, blogs, and campaigns
• Ensure consistent brand voice and storytelling across all touchpoints
• Collaborate with designers and external creators for visual and video content.

2. Marketing Operations & Coordination

• Work cross-functionally with product, operations, partnerships, and tech teams
• Coordinate with vendors, agencies, and partners for content and campaign deliverables
• Manage backend updates for campaigns (offers, listings, banners, etc.)
• Ensure timely execution and smooth operational flow of all marketing activities.

3. Performance Marketing Support & Optimization

• Support paid marketing efforts with content, creatives, and landing page inputs
• Monitor campaign performance metrics (traffic, conversions, engagement)
• Analyse results and optimize campaigns for better ROI
• Run A/B tests on creatives, messaging, and user journeys.

4. Website & Platform Content Management

• Oversee website/app content updates related to campaigns and experiences
• Ensure accuracy, SEO optimization, and user-friendly presentation
• Collaborate with content/ops team for timely uploads and updates

5. Insights & Reporting

• Track and report campaign performance with actionable insights
• Use data to refine content strategy and marketing planning
• Stay updated on sports trends, user behaviour, and competitor activity

6. End-to-End Campaign Management

• Plan and execute integrated marketing campaigns across digital channels
• Own campaign calendars aligned with sports seasons, events, and key moments
• Manage campaign timelines, deliverables, and execution from start to finish
• Coordinate launches including landing pages, creatives, and platform updates

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5 years of experience in marketing, preferably in digital, e-commerce, or consumer platforms
• Strong experience in content creation, campaign planning, and execution
• Excellent project management and coordination skills
• Strong written and verbal communication skills

Preferred Skills

• Experience in sports, travel, or experience-based platforms
• Understanding of SEO, performance marketing, and analytics tools (Google Analytics, Meta Ads, etc.)
• Familiarity with CMS tools and basic marketing tech stacks
• Ability to interpret data and translate insights into action