Marketing Generalist (Freelancer) Full Time

About Us

Deccan AI Experts is a pioneering AI company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in high-quality human-curated data, AI-first operations, and advanced AI evaluation systems.

About the Role

We are looking for a Marketing Generalist (Freelancer) to support advanced AI evaluation initiatives focused on digital marketing, brand strategy, customer acquisition, content marketing, campaign management, and market analysis.

In this role, you will work with AI-generated outputs related to marketing campaigns, audience targeting, content strategies, SEO, social media, email marketing, performance analytics, and brand positioning, helping improve how AI models understand and solve real-world marketing challenges.

Your expertise will contribute to improving AI systems used for marketing intelligence, campaign optimization, customer engagement, growth strategies, and business decision-making.

Responsibilities

• Create deliverables addressing common requests within your professional domain
• Annotate and evaluate AI-generated marketing content, strategies, and campaign recommendations
• Review peer-developed deliverables to improve AI research quality and consistency
• Assess AI outputs for marketing effectiveness, audience relevance, brand alignment, creativity, and strategic value
• Identify weaknesses in campaign strategies, audience targeting, content planning, conversion optimization, or marketing analytics and provide structured feedback
• Support workflows involving digital marketing, content marketing, SEO, social media, email campaigns, lead generation, and market research
• Contribute domain expertise to improve AI systems focused on marketing intelligence and customer engagement

Requirements

• Background in Marketing, Business Administration, Communications, Advertising, or related fields
• Strong understanding of digital marketing, branding, customer acquisition, content strategy, and marketing analytics
• Experience with channels such as LinkedIn, Instagram, Facebook, Google Ads, email marketing, SEO, and content marketing
• Familiarity with marketing tools such as Google Analytics, HubSpot, SEMrush, Ahrefs, Mailchimp, or similar platforms
• Experience in campaign management, lead generation, performance tracking, or brand marketing is preferred
• Strong communication, creativity, analytical thinking, and problem-solving skills
• Ability to work independently in a remote, fast-paced environment

Why Join Us

• Competitive hourly pay: ₹1500/hour
• Fully remote with flexible working hours
• Opportunity to contribute to cutting-edge AI and marketing intelligence research
• Exposure to AI-powered marketing systems, customer analytics technologies, and intelligent growth platforms
• Flexible project-based opportunities with global teams