Marketing Lead – Retail (Offline) Full Time

Position: Retail Marketing Lead

Department: Marketing

Location: [Location]

Reporting To: Head of Marketing / CMO

Role Overview

We are seeking a highly strategic and execution-focused Retail Marketing Lead to spearhead offline marketing initiatives across our retail network while driving strong financial governance of marketing investments. This role requires a unique blend of retail marketing expertise, local store activation experience, budget ownership, and financial acumen to ensure maximum ROI from all marketing activities.

The ideal candidate will lead end-to-end offline marketing strategy, store launch campaigns, regional promotions, vendor partnerships, and marketing budget management while collaborating closely with Finance, Operations, and Store teams.

Key Responsibilities1. Retail & Offline Marketing Strategy

• Develop and execute the annual retail marketing strategy aligned with business objectives and sales targets.
• Lead all offline marketing initiatives including local store marketing (LSM), outdoor advertising, events, activations, sponsorships, and in-store branding.
• Design customer acquisition and retention programs to increase store footfall and revenue.
• Plan and execute new store launch campaigns and regional marketing initiatives.
• Ensure brand consistency and visibility across all retail touchpoints.
• Identify high-impact marketing opportunities based on market trends and consumer behavior.

2. Marketing Budgeting & Financial Management

• Own and manage the overall offline marketing budget across regions and stores.
• Develop annual, quarterly, and monthly marketing expenditure plans.
• Monitor budget utilization and ensure optimal allocation of marketing investments.
• Establish financial controls and approval mechanisms for marketing spends.
• Track campaign-wise ROI, CAC (Customer Acquisition Cost), and revenue contribution.
• Drive cost optimization initiatives without compromising campaign effectiveness.
• Partner with Finance for budget forecasting, accruals, reconciliations, and audits.

3. Performance & ROI Analytics

• Build frameworks to measure effectiveness of marketing initiatives.
• Analyze campaign performance against defined KPIs.
• Create dashboards and reports on:
• Marketing ROI
• Store Footfall
• Conversion Rates
• Sales Uplift
• Customer Acquisition Cost
• Budget Utilization
• Present actionable insights and recommendations to leadership.

4. Vendor & Agency Management

• Lead negotiations with agencies, vendors, printers, media partners, and event agencies.
• Ensure timely execution of marketing campaigns within approved budgets.
• Drive vendor performance management and cost efficiencies.
• Develop long-term strategic partnerships to maximize value and quality.

5. Cross-Functional Leadership

• Collaborate with Operations, Retail, Merchandising, Finance, and HR teams.
• Support regional and store teams with localized marketing plans.
• Lead and mentor the retail marketing team.
• Drive alignment between business goals and marketing execution.

Key Deliverables

• Increased Store Footfall
• Improved Marketing ROI
• Budget Compliance & Cost Optimization
• Successful Store Launch Campaigns
• Enhanced Brand Visibility
• Regional Marketing Effectiveness
• Improved Customer Acquisition & Retention

Qualification & Experience

• MBA / PGDM in Marketing, Finance, Business Management, or related field.
• 7–12 years of experience in Retail Marketing, Trade Marketing, Brand Marketing, or Marketing Operations.
• Minimum 3–5 years of team management experience.
• Experience in Fashion, Apparel, Lifestyle, Footwear, Consumer Retail, or QSR sectors preferred.
• Strong exposure to marketing budgeting, financial planning, and ROI analytics.

Skills & CompetenciesMarketing Expertise

• Retail Marketing Strategy
• Local Store Marketing (LSM)
• Offline Media Planning
• Store Launches & Activations
• Consumer Promotions
• Trade Marketing

Financial Expertise

• Budget Planning & Forecasting
• Marketing P&L Management
• ROI Analysis
• Cost Control & Optimization
• Financial Reporting
• Vendor Commercial Negotiations

Leadership Skills

• Strategic Thinking
• Stakeholder Management
• Team Leadership
• Project Management
• Data-Driven Decision Making