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Role Overview
We’re hiring for a Marketing Manager – Demand Generation & Revenue Growth who will own
end-to-end global marketing, driving brand growth, demand generation, and revenue impact
across regions (India, US, GCC, APAC). The role combines strategy and execution, ensuring
marketing directly contributes to pipeline quality, conversion, and business growth, with SEO as
the core growth engine.
Key Responsibilities
● Global Marketing Strategy: Execute marketing plans aligned with business goals,
ensuring investments drive brand strength, pipeline, and positioning across regions.
● SEO-Led Demand Generation: Own inbound growth through SEO, focusing on lead
quality, enterprise readiness, and revenue impact.
● Global Alignment: Ensure consistent messaging and execution across geographies while
adapting to regional needs.
● Practice Growth: Drive demand for CRO, Content Marketing, and Link Building, enabling
cross-sell and upsell opportunities.
● Sales Enablement: Support sales with case studies, narratives, and pitch assets to
improve conversions and enterprise deal closure.
● Pipeline Contribution: Drive and track marketing-sourced and influenced pipeline via
SEO, content, partnerships, and experiments.
● Budget & Performance: Manage budgets, optimize ROI, and track key metrics like cost
per lead and conversion rates.
● Team & Operations: Guide the marketing team, establish processes, and implement
systems for tracking and execution efficiency.
● Paid Marketing: Define and optimize paid strategies to complement organic growth and
improve lead quality.
● Content Strategy: Own end-to-end content aligned with brand positioning and demand
generation.
● Digital Ecosystem: Manage website, social platforms, campaigns, and content channels
as integrated growth engines.
Success Metrics
● Brand strength and global visibility
● Growth in the pipeline and revenue contribution
● Improved lead quality and conversion rates
● Increased deal size and multi-service adoption
● Better prioritization, execution speed, and marketing-sales alignment
Ideal Candidate
● 6–10 years in B2B marketing with end-to-end ownership
● Strong expertise in SEO-led growth and demand generation
● Experience with digital channels, content, and paid marketing
● Ability to work with leadership and make strategic decisions