Marketing Manager – Pre-Launch Bridge Assignment Full Time

MARKETING MANAGER · PRE-LAUNCH BRIDGE ASSIGNMENT

Fixed-Term Independent Contractor · Strict 2–3 Month Engagement

Remote · India-based preferred · US Pacific Time overlap required

Reports to: Co-Founder / COO

Equipment: BYOD · Start Date: ASAP

WHY THIS ROLE EXISTS

Aletra is building a Unified Data Security Platform for cross-border companies operating across complex privacy, cybersecurity, and compliance environments. We are in a critical pre-launch phase and need an experienced, hands-on marketing operator to help establish Aletra’s public-facing foundation before the permanent marketing function scales. This is a short, focused bridge assignment designed to move quickly, create visible market presence, and set up the next phase of marketing execution.

This is not a junior role, agency engagement, or long-term permanent position. It is a strict 2–3 month fixed-term contractor assignment for someone who can build, write, coordinate, ship, and document quickly. The priority is execution, not strategy decks.

DELIVERABLES

0 – 30 Days: Website & Pre-Launch Digital Presence – Highest Priority

Your most important responsibility is to create and launch Aletra’s initial enterprise-grade website and digital presence. You will be expected to:

• Build the website and structure the landing page, website messaging, page hierarchy, and buyer-facing copy. We have the design of the website locked, you don’t have to spec, you just get to building.
• Ensure the website reflects Aletra’s positioning as a serious, enterprise-grade data security and compliance platform
• Create or refine placeholder website copy for launch readiness
• Ensure consistency across website, forms, scheduling links, founder bios, product language, and brand voice
• Support launch-readiness tasks including CTAs, analytics, basic SEO structure, and conversion pathways

0 – 90 Days: CONTENT ENGINE & FOUNDER-LED THOUGHT LEADERSHIP

·      Aletra is credibility-led, not paid-acquisition-led. We will build trust through substance, not generic marketing language. You must be able to write directly, edit founder drafts, and turn complex ideas into clear, practitioner-grade content for technical and compliance buyers.

·      You will own the early content engine, including: Founders & Aletra LinkedIn content, Thought-leadership posts, Regulatory explainers, Long-form B2B content, Buyer education pieces, Category positioning content, and Launch-related messaging.

·      The audience includes: CISOs, DPOs, Heads of Compliance, Security Engineering leaders, Founders, CTOs, BFSI, SaaS, fintech, and enterprise technology buyers.

·      The tone must be direct, credible, technical enough to earn trust, and never fear-based or superficial.

30 – 60 Days: PRE-LAUNCH VISIBILITY: EVENTS, PODCASTS & SPEAKING OPPORTUNITIES

·      You will help Aletra identify and organize early visibility opportunities, including:

– Relevant Industry Events, Conferences, & Webinars

– Podcasts – You should be able to lock 1-each relevant podcast for both Founder prior to Launch

– Founder speaking opportunities – 1 Speaking opportunity for each Founder prior to Launch

– Strategic ecosystem appearances – Must be able to book one prior to Launch

– Pre-launch networking opportunities

·      The goal is not broad PR. The goal is targeted credibility-building before launch.

·      You will maintain a practical calendar of opportunities and help the founders decide where their time is best spent.

0 – 90 Days: LIGHT MARKETING OPERATIONS & HANDOVER DOCUMENTATION

·      You will help maintain a consistent brand voice across Website copy, Founder content, Sales collateral, Launch materials, Event descriptions, Email or outreach copy, and Early buyer-facing documents.

·      Aletra’s voice should be Enterprise-grade, Clear, Direct, Practitioner-led, Technically credible, Compliance-aware, and Serious without being boring.

·      You will not redesign the brand identity. The role is to apply the brand, not recreate it.

·      This is not a full marketing-ops buildout role during the bridge period. However, you will help organize the basic working system needed for launch.

·      This may include light setup, coordination, or documentation around Airtable or similar content tracker, LinkedIn Sales Navigator workflows, Calendly links, Basic content calendar, Website update tracker, Launch checklist, Founder content workflow and Event and podcast tracker.

·      You will prepare a clean handover file so the next permanent marketing hire can understand what was created, what is live, what is pending, and what should happen next.

WE ARE LOOKING FOR SOMEONE WITH

• 6–8 years of B2B SaaS marketing experience
• Experience in an early-stage startup or zero-to-one marketing environment
• Strong writing, editing, and content judgment
• Experience with website launches or website management using Webflow, WordPress, Framer, or a comparable CMS
• Ability to write for technical, security, compliance, or regulated-industry buyers
• Comfort operating without heavy structure
• Strong remote communication skills
• Bias for shipping visible work quickly
• Ability to overlap with US Pacific Time when required
• Willingness to work using your own device and setup

STRONGLY PREFERRED BACKGROUND

Experience in any two of the following is a meaningful plus:

• Cybersecurity, or Data security
• DSPM, or DLP, or GRC
• Privacy technology
• Devtools
• Data platforms

ADDITIONAL ADVANTAGES

• Familiarity with DPDP Act 2023, GDPR, SOC 2, CERT-In, MeitY, or DSCI
• Founder ghostwriting experience
• Experience writing for CISOs, DPOs, security teams, or compliance leaders
• Exposure to Indian BFSI or regulated technology buying cycles

ENGAGEMENT TERMS

• Monthly retainer paid in INR
• Either party may end the engagement with two weeks’ written notice
• The assignment may be extended based on your ability to deliver the deliverables within time frame.
• No automatic extension or conversion is implied

How to Apply

Please send your CV along with the following to admin@aletra.ai

1. A short note of no more than 200 words explaining:

• Why this role interests you
• What you would ship in your first 30 days

1. Two writing samples:

• One founder-style LinkedIn or thought-leadership piece
• One long-form B2B, technical, regulatory, or compliance-related content piece

1. Links or examples showing any of the following:

• Website launch
• Landing page
• Content engine
• Founder content program
• Campaign or positioning work

1. Your earliest possible start date and monthly retainer expectation in INR

Aletra values originality, clarity of thought, and authentic execution. Any misrepresentation of authorship, plagiarism, materially AI-generated work submitted as original, fabricated campaign results, or false claims of experience will result in immediate disqualification and a five-year ban from future opportunities at Aletra.

Aletra is an equal opportunity workplace and complies with applicable Indian workplace requirements, including the POSH Act, 2013.