Marketing Operations Manager (Corporate) Full Time NEW

As the Marketing Operations Manager, you will be the engine room of our marketing department. You aren’t just managing tools; you are architecting the ecosystem that connects our corporate brand strategy with tangible product growth. You will bridge the gap between creative vision and technical execution, ensuring our CRM, social platforms, and digital assets work in perfect harmony to drive ROI.

Role Overview

Team Size: 1 specialist

Focus: Marketing Stacks and Systems, Campaign Planning, Execution and Brand Compliance

Reporting to: CMO

Stakeholders: Internal & External

Key Responsibility Areas (KRAs)

End-to-End Campaign Planning

• Internal Roadmapping: Collaborate with the CMO to translate high-level marketing goals into actionable quarterly campaign calendars. Lead “Sync Meetings” to ensure Outreach, Creative, and Tech teams are aligned on timelines.
• External Sponsor Integration: Act as the operational lead for sponsor activations. Ensure that external partner requirements (logo placements, shoutouts, tracking links) are woven into the campaign workflow from day one.
• Sponsor Reporting: Pitch-to sponsors and coordinate with the internal team and provide external sponsors with performance post-mortems and ROI validation.
• Note: NOT ALL sponsor requests are technically feasible; you are responsible for negotiating the “How” and “When” to protect system stability and UX.

Tech Stack & Infrastructure Automation

• System Architecture: Own the administration of the marketing technology stack (e.g., Salesforce/HubSpot) and its integration with community tools.
• Customer Journey Orchestration: Design and maintain sophisticated automation logic (including Discord roles, verification, and API-driven bot integrations) that reflects the brand’s elite standards.
• Brand Voice Consistency: Ensure all automated communications, bot responses, and system alerts align with the brand’s established tone and visual identity.
• Outreach & Influx Management: Develop robust workflows to handle high-volume traffic from growth campaigns, ensuring a friction-less transition from “prospect” to “community member.”
• Note: Automation is not “set and forget.” You will perform weekly system audits to verify that integration logic remains sound as APIs evolve and brand priorities shift.

Brand & Digital Asset Coordination

• Asset Governance: Centralize and manage the lifecycle of corporate and product assets (overlays, logos, sponsor banners) to ensure brand consistency.
• Website & CMS: Oversee the backend operations of the corporate/product website, ensuring SEO optimization and seamless conversion paths.
• Note: NOT ALL assets are created equal; you are responsible for maintaining a tiered library where high-priority sponsor assets take precedence.

Data Hygiene & Compliance

• Source of Truth: Maintain the primary database for all active Clans, customers, and contact points.
• Compliance: Ensure all community data collection complies with global privacy standards (GDPR/CCPA).
• Note: NOT ALL data is actionable; you will lead the effort to purge “ghost” entries and inactive users to maintain a high-value CRM.

Key Performance Indicators (KPIs)

Planning & Operational Speed

Campaign Lead Time%

of phases completed on or before deadline; time from “Approved” to “Live Assets/Registration.”

Stack Efficiency

Customer Acquisition Cost (CAC)

Track the efficiency of the marketing tech stack in converting leads into active users.

Sponsor Success

Sponsor Asset Uptime%

of live events where sponsor assets were deployed correctly and on time.

Data Health

Database Accuracy %

Ensure CRM and Clan records are free of duplicates and “ghost” accounts.

System Reliability

Critical Tool Uptime

Minimize downtime for bots, Website forms, and Tournament APIs.

Core Skills & Requirements

Platforms: Expertise in CRM (Salesforce/HubSpot), CMS (WordPress/Webflow), and Discord (Advanced Admin/Developer mode).

Automation: Zapier, Make.com, or custom Python scripts for API integrations.

Project Management: Proficiency in JIRA for high-level project mapping.

Mindset: Extreme organization; a “systems-first” approach to solving community chaos.

Experience: 5+ years in Marketing Operations, preferably within Gaming, Web3, or Tech.

Expectation: NOT ALL solutions require a new tool; you should prioritize optimizing our existing stack before suggesting new software expenditures.