Marketing Operations Manager Full Time NEW

About Brite

Brite Systems Inc. is a premier US-based AI-led, digital transformation company and a Top 1% Salesforce Summit Partner with a 4.9/5 CSAT score. For 20 years, Brite has combined deep Health and Human Services (HHS) expertise with innovative technology solutions to deliver mission-critical outcomes for the government and nonprofit organizations in the US.

Headquartered in Indianapolis with a Global Delivery Hub in Chennai, Brite drives large-scale modernization through AI, managed services, and multi-cloud expertise across Salesforce, AWS, MuleSoft and Enlite Accelerator.

Recognized in the Fast 25, the Indianapolis Business Journal’s ranking of Indiana’s fastest-growing private companies, and named a Great Place to Work for, in Indiana for seven years, Brite combines strong growth with a people-first culture.

About the Role: We are looking for an outcome-focused Marketing Operations Manager to lead the transition of Marketing from tactical support to a high-speed Revenue Growth Engine. In this role, you will own the end-to-end lead lifecycle, ensuring marketing directly powers our sales team to win government, enterprise-level and nonprofit deals in our specialized Health and Human Services (HHS) niche in the US.

Key Responsibilities

• Drive Demand Generation: Plan and lead the team to execute various marketing initiatives, including high-impact webinars, industry events, SEO, GEO, digital and offline PR strategies to drive brand visibility and dominate organic search and discovery.
• Optimize the Revenue Loop: Constantly and proactively analyze and derive insights from the existing leads database to improve the MQL-to-SQL conversion ratio and shorten the sales cycle.
• Standardize Sales Templates: Partner with Sales team to consolidate and generate standardized customer-facing (templates that educate customers early and influence ability to win bids.
• Empower the Proposal Team: Audit and contribute high-value inputs to the engineering team to improve internal digital channels that empower proposal team with the right data and information to ensure higher win rate on competitive RFPs.
• Hit the “Rock”: Take full ownership of our quarterly goal to generate high-quality leads that convert
• Content that Converts: Create consulting-grade content (playbooks, case-studies, webinars, whitepapers, thought-leadership blogs and social media) that highlights our 20-year niche in Health and Human Services (HHS)
• Salesforce-Native Operations: Manage and lead the team in setting lead scoring and automated sales handoff process directly within Salesforce, ensuring a seamless 24–48 hour transition for warm leads.
• Internal Alignment: Lead recurring meetings and collaborate with Sales, business, delivery, proposals and HR to track Performance KPIs vs. Targets and ensure all initiatives stay “on track”.
• Management Reporting: Prepare and ensure timely reporting of data-backed marketing insights aligned to Sales targets and revenue objectives to the CMO and management
• Demand Generation Ad Campaigns: Conceptualize and lead high-conversion digital ad campaigns that drive awareness, engagement, and pipeline growth.
• Amplifying Customer Success: Transform customer wins into compelling, high-impact content that builds credibility and drives conversion.
• Institutionalizing Best Practices: Develop and manage brand-compliant assets, SOPs, and a centralized content repository to embed marketing best practices across teams and onboard new hires effectively.
• Internal Communications: Support HR-led internal communications initiatives that strengthen employer branding and reinforce Brite’s positioning as a Great Place to Work.

Requirements

• 8+ years of experience in Digital Marketing or Marketing Operations.
• Salesforce Expert: Mandatory hands-on experience with Salesforce CRM and Marketing Cloud to manage lead-to-revenue workflows.
• Public Sector Fluency: Proven ability to turn complex technical data into simple stories for government and nonprofit leaders.
• Data Storyteller: Proven ability to turn complex technical data into simple, high-impact stories for government and nonprofit leaders
• Routine Tool Mastery: Strong expertise in SEO tools, Google Analytics, and event management platforms.
• Analytical Mindset: A focus on measurable outcomes, specifically Pipeline Contribution and MQL-to-SQL transition rates.
• Collaborative Partner: Ability to work with SMEs and Delivery heads to “productize” technical project wins into reusable marketing assets.

What We’re Looking For

• An executor who loves hitting aggressive lead volume targets.
• A strategic thinker who understands how content influences the pre-RFP stage.
• A proactive auditor who can identify gaps in existing channels to improve overall win rates

Equal Opportunity Statement

Brite Systems is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, marital status, veteran status, or disability.