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MAIN PURPOSE OF THE ROLE
Implement a marketing and sales strategy for one or more of the organization’s more complex, Critical and strategically significant brand in order to meet established sales & market share targets.
Job Responsibilities
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising
campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify
market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are
effective and appropriate for the target audience.
Qualifications
Education Level Major/Field of Study or Equivalent
Associates Degree (± 13 years)
Masters Degree (± 18 years) in Marketing
Experience/Background
Minimum 8 years
