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Media Sciences team is responsible for optimizing client interactions and spend through –
- improved attribution
- generating audience insights
- measuring and tracking contribution of different channels and acquisitions campaigns
- experimenting design for different marketing strategies
- & developing dashboards for senior leadership.
This role entails contributions to the following areas –
- Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
- Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
- Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
- Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions
Key Responsibilities:
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Ensures analytics drive appropriate marketing investment decisions and marketing plan activities
- Analyzes performance of marketing programs and business initiatives
- Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
- Integrates key profitability drivers and measures of success make pricing offer recommendations and performs adhoc analytical requests
Qualifications:
- 10+ years of experience
- Experience as an Operations Research Analyst, Analytics Manager, Strategic Business Analyst or related position performing quantitative analytics supporting financial services
- Experience analyzing large datasets; applying mathematical, statistical and quantitative analysis techniques to perform complex analyses and data mining. Ability to translate and articulate complex thoughts and opportunities to a larger au
Education:
- Bachelors/University degree, Master’s degree preferred
Media Sciences team is responsible for optimizing client interactions and spend through –
- improved attribution
- generating audience insights
- measuring and tracking contribution of different channels and acquisitions campaigns
- experimenting design for different marketing strategies
- & developing dashboards for senior leadership.
This role entails contributions to the following areas –
- Marketing Analytics – Manage marketing partners & assess the impact of marketing efforts and optimize return from campaigns in given marketing budget
- Event ROI Analytics – Source & client Events data from multiple sources, assess short & long term of impact of events on client engagement, ROI of the event and design recommendation for future events
- Social & Web Analytics – Understand engagement of Existing & prospect Citi client across Citi pages and social media partners, optimize for banners/offers placement across digital real estate for best returns in terms of client acquisition & engagement
- Business critical Dashboards: self-explanatory and detailed dashboards to review the ongoing marketing efforts and drive real time insights for future actions
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Job Family Group:
Decision Management
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Job Family:
Business Analysis
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Time Type:
Full time
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
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